Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities.
These partnerships, alliances, ventures, and collaborations can take numerous forms and each evolves under different circumstances and with different goals.
IEG has defined the range of collaborations between for profit companies and nonprofits under the following broad categories: advocacy, cause-related marketing, certification, co-branding, fundraising, licensing, philanthropy and promotional partnerships.
Already a Sponsorship.com user? Click here to login.
Password (6 character minimum, uppercase, lowercase and number required):
Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.
Lesa UkmanShifting the Focus of Activation to Mobile >
Lesa UkmanHow The Canadian Olympic Committee Harnesses Content, Community And Channels To Increase The Value Of Sponsorships >
Cassie GrayDon’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI >
Read More Blog Posts
Follow IEG on Twitter