Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities.
These partnerships, alliances, ventures, and collaborations can take numerous forms and each evolves under different circumstances and with different goals.
IEG has defined the range of collaborations between for profit companies and nonprofits under the following broad categories: advocacy, cause-related marketing, certification, co-branding, fundraising, licensing, philanthropy and promotional partnerships.
Already a Sponsorship.com user? Click here to login.
Password (6 character minimum, uppercase, lowercase and number required):
Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.
Bryce McMichaelWhat I Learned at EMS 2015 >
Jim AndrewsWhat I Learned Reviewing 40 Hours of IEG Conference Video >
Lesa UkmanHow Sponsors and Rightsholders Are Increasing Audience Engagement >
Read More Blog Posts
Follow IEG on Twitter
© 2015 IEG, LLC. All Rights Reserved