Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities.
These partnerships, alliances, ventures, and collaborations can take numerous forms and each evolves under different circumstances and with different goals.
IEG has defined the range of collaborations between for profit companies and nonprofits under the following broad categories: advocacy, cause-related marketing, certification, co-branding, fundraising, licensing, philanthropy and promotional partnerships.
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