We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences more

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond more

Grant Thornton Launches Golf Marketing Campaign

Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler more

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more