We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category more

An Inside Look At BBVA’s Evolving Sponsorship Strategy

Financial services company signs new partnership with AEG, with portfolio diversity and customer access playing a key role more

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying more

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more