We are part consultancy and part analytics house. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

IEG 2018 Event Recap

IEG 2018 is a wrap! Check out videos of keynote sessions, see who was there and what they had to say, and dig into some takeaways and insights from the conference. more

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract more

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue more

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage more

The State of Sponsorship Part 2: Weaknesses and Strengths

My previous unconventional SWOT analysis post examined the current threats and opportunities facing sponsorships and partnerships. We turn now to the other half of the exercise. more

The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts

This post takes a look at the current threats and opportunities facing sponsorships and partnerships. A second post will examine the weaknesses and strengths. more

Telecommunications Category Update

ESP’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

Our Partners

TicketManager makes it easy for companies to take clients to live events and measure the impact. more

KORE Software is the global leader in sports and entertainment business management solutions. more