IEG has shaped and defined sponsorship for over three decades and continues to lead the way in sponsorship insights, trends, training and events.

The Kind Puts Out A Call For Sponsorship

Digital publisher sponsors Life is Beautiful music festival to mainstream cannabis culture more

DirecTV Finds The Time Is Now For Sponsorship

Pay TV provider sponsors New York Comic Con on behalf of soon-to-be-launched streaming video service more

Awards Show Sponsorship To Total $139.2 Million In 2016

L’Oréal replaces Procter & Gamble as the most active sponsor of televised awards shows more

Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns

This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process. more

Addressing Critical Partnership Issues for Nonprofits

Explore the details of three partnerships and how they deliver real value for all parties. more

Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more

Top Sponsors Report

In addition to ranking the 122 U.S.-based companies that spent more than $15 million in 2015, our latest report includes an analysis of the top 20 categories by sponsorship spend. more

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research. more