IEG has shaped and defined sponsorship for over three decades and continues to lead the way in sponsorship insights, trends, training and events.

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic more

Survey: Industry Compensation Figures Took A Hit In 2016

Results of IEG SR’s 21st Annual Salary Survey more

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients more

Understand, Involve, Connect: The Essentials of Data-Driven Audience Engagement

Learn how data can address a number of critical business challenges facing any property. more

Re-Assessing Partnership Value in a Digital World

Explore why it is critically important that properties begin thinking and acting like media owners. more

Awards Show Sponsorship To Total $139.2 Million In 2016

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research. more

Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more

Top Sponsors Report

In addition to ranking the 122 U.S.-based companies that spent more than $15 million in 2015, our latest report includes an analysis of the top 20 categories by sponsorship spend. more