We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Allstate To Extend Sponsorship Coverage Beyond Sports

Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base more

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform more

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth more

Disney, ESPN Makes OTT Move

Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per ESP research. more

Amazon’s Live Sports Trifecta

This week Amazon acquired the exclusive live video rights from the ATP in the UK for a reported $13.2M a year deal. This is a big deal as unlike with their deal with the NFL TNF package where they share live rights with terrestrial TV, cable TV and mobile, with the ATP, as an online provider, they are the sole and exclusive rightsholder. more