We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration more

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties more

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category more

PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

Jim Andrews on Painless Podcast

Jim joined host Chris Hartweg to discuss the changes he has seen in sponsorship and partnerships over his 30-year career. more

Live Sports: Must See, But How?

Complete with compelling new data and insights, ESP Properties’ latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more