IEG has shaped and defined sponsorship for over three decades and continues to lead the way in sponsorship insights, trends, training and events.

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive more

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Digital content takes center stage for USOC sponsors more

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots more

Advanced Sponsorship ROI: Meaningful Metrics

Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

Sponsorship Sales Fundamentals: Targeting and Proposals

Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. more

Hotels & Sponsorship

IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more

Rio 2016: The End of an Era for Sponsorship

We all know there is a lot of money spent on Olympic sponsorship. Yet a look at IEG’s infographic detailing revenue from TOP and Rio 2016 Games sponsors still results in sticker shock. more