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IEG's Sponsorship Blog
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Calling all pros: Whether you tweet, digg, buzz, mixx, share, stumble or blog, let’s talk sponsorship ... More

 
 

IEG Solutions

Sponsorship Consulting
Sponsorship ROI

See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities… More

 
 
Sponsorship Consulting
Associations/Medical Societies

See how we helped the ACHE increase revenue by offering year-round opportunities for corporate partners, capping the maximum number of partners and shifting from two year-round partnership levels to one… More

 
 
Sponsorship Consulting
Attractions/Entertainment

See how we helped WCS revamp its sponsorship strategy and create win-win-win partnerships for its zoos, corporate partners and visitors… More

 
 
Sponsorship Consulting
Sports

See how we scored a $140 million increase in sponsorship fees for FIFA World Cup… More

 
 

IEG Insights

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead
Analysis

North American companies spent less on sponsorship in ’09, but should increase expenditures for ’10.. More

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors
Industry Trends

The 9th annual IEG/Performance Research Sponsorship Decision-makers Survey... More

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