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IEG's Sponsorship Blog
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Calling all pros: Whether you tweet, digg, buzz, mixx, share, stumble or blog, let’s talk sponsorship ... More

 
 

IEG Solutions

Sponsorship ConsultJVC
Sponsorship ROI

See how we helped electronics giant JVC optimize its sponsorship investment to deliver better return… More

 
 
Sponsorship Consulting
Associations/Medical Societies

See how we helped ASAE & The Center for Association Leadership increase revenue by engaging in fewer, bigger corporate relationships… More

 
 
Sponsorship Consulting
Attractions/Entertainment

See how we helped Walker Art Center generate new unrestricted revenue by converting donors into sponsors… More

 
 
Sponsorship Consulting
Sports

See how we helped JPMorgan Chase score a great sponsorship deal with the Rugby World Cup tournament… More

 
 

IEG Insights

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead
Analysis

North American companies spent less on sponsorship in ’09, but should increase expenditures for ’10.. More

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors
Industry Trends

The 9th annual IEG/Performance Research Sponsorship Decision-makers Survey... More