Leading the way in sponsorship consulting, valuation, measurement and strategy
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Consulting & Research

Your trusted advisor. IEG collaborates one-on-one with brands and rightsholders to solve their most pressing challenges and optimize their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. More >

Valuation & Measurement

Enhancing partnerships. For more than 30 years, clients have turned to IEG for customized solutions that uncover the true worth of sponsorships and the return on investment they deliver. More >

Latest Thinking

We know sponsorship. From blog posts on current topics and important sponsorship issues to strategy papers that deliver unmatched thought leadership, IEG shares its provocative insights, analysis and results. More >