IEG has shaped and defined sponsorship for over three decades and continues to lead the way in sponsorship insights, trends, training and events.

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event more

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship more

Dry Shampoo Brands Clean Up With Sponsorship

Church & Dwight partners with Firefly music festival on behalf of Batiste dry shampoo more

Re-Assessing Sponsorship Value in a Digital World

Explore why it is critically important that properties begin thinking and acting like media owners. more

Monetizing Digital Content Assets: Increasing Your Digital Content IQ

Digital media presents an outstanding opportunity for properties to reach and grow their audiences, as well as provide brand partners ways to interact with customers and consumers. more

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.