We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience more

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage more

Signs Point To Healthy Sponsorship Spending In 2018

Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year more

What Sponsors Want and Where Dollars Will Go in 2018

Results of the ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

Tire Category Update

ESP’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more