Leading the way in sponsorship consulting, valuation, measurement and strategy

Consulting & Strategy

Your trusted advisor. IEG collaborates one-on-one with brands and rightsholders to solve their most pressing challenges and optimize their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. More >

Valuation & Measurement

Enhancing partnerships. For more than 30 years, clients have turned to IEG for customized solutions that uncover the true worth of sponsorships and the return on investment they deliver. More >

Research & Insights

We know sponsorship. Owner of the most comprehensive database of sponsorship information, IEG turns data into actionable recommendations that uncover opportunities for new connections, new relationships, new business and provable results. More >