We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties more

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy more

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue more

Telecommunications Category Update

ESP’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections. more

Our Partners

TicketManager makes it easy for companies to take clients to live events and measure the impact. more

KORE Software is the global leader in sports and entertainment business management solutions. more