From FIFA to Samsung and Singapore to Brazil, IEG has advised properties and sponsors the world over. More
IEG works extensively with B2B marketers and associations on both endemic and non-endemic partnerships. More
With the backbone of the industry’s leading sponsorship database, clients know they can rely on IEG’s valuations and revenue projections. More
Working with IEG ensures fair market value is paid and received and true partnerships are formed. More
IEG helps sponsors develop impactful activation strategies and properties offer the best possible sponsorship packages. More
Beyond the industry’s best tools, IEG enables clients to get their entire organization behind the sponsorship program. More
Implementing IEG solutions has delivered revenue increases for properties and bigger returns for sponsors. More
IEG does not sell sponsorship or execute activation plans; we offer non-biased counsel that has only the client’s best interests in mind. More
IEG’s research capabilities offer sponsors, properties and agencies unparalleled competitive analysis and category insights. More
September 01, 2010...
August 31, 2010...
Calling all pros: Whether you tweet, digg, buzz, mixx, share, stumble or blog, let’s talk sponsorship ... More
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See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities… More
See how we helped the ADA centralize sponsorship sales and replace à la carte benefits with highly valuable packages… More
See how we helped the French Quarter Festival “laissez le bon temps rouler”… More
See how we helped the NFL score extra points with sponsors at home and around the world… More
The 10th annual IEG/Performance Research Sponsorship Decision-makers Survey... More
North American companies spent less on sponsorship in ’09, but should increase expenditures for ’10.. More