From FIFA to Samsung and Singapore to Brazil, IEG has advised properties and sponsors the world over. More

IEG works extensively with B2B marketers and associations on both endemic and non-endemic partnerships. More

With the backbone of the industry’s leading sponsorship database, clients know they can rely on IEG’s valuations and revenue projections. More

Working with IEG ensures fair market value is paid and received and true partnerships are formed. More

IEG helps sponsors develop impactful activation strategies and properties offer the best possible sponsorship packages. More

Beyond the industry’s best tools, IEG enables clients to get their entire organization behind the sponsorship program. More

Implementing IEG solutions has delivered revenue increases for properties and bigger returns for sponsors. More

IEG does not sell sponsorship or execute activation plans; we offer non-biased counsel that has only the client’s best interests in mind. More

IEG’s research capabilities offer sponsors, properties and agencies unparalleled competitive analysis and category insights. More