We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line more

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor more

Lotteries Scratch Off New Approach To Sponsorship

Lotteries boost sponsorship activity in bid to prompt young adults to play more frequently more

Telecommunications Category Update

ESP’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections. more