IEG has shaped and defined sponsorship for over three decades and continues to lead the way in sponsorship insights, trends, training and events.

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans more

Where Beer Companies Spend Money

Sponsorship spending and key deals in the beer category more

Drink It Up: Three Sponsorship Trends In The Beer Category

Nonexclusive deals, unique experiences and proprietary events rise to the fore in the beer category more

Fresh Thinking: Sponsorship’s Best New Ideas

This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2017 conference. more

Engaging Through Social Media Platforms: Who’s Getting It Right

In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. more

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
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Global Motorsports Spending To Total $5.75 Billion In 2017

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, according to IEG research more