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IEG's Sponsorship Blog
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Calling all pros: Whether you tweet, digg, buzz, mixx, share, stumble or blog, let’s talk sponsorship ... More

 
 

IEG Solutions

Sponsorship Consulting
Sponsorship ROI

See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities… More

 
 
Sponsorship Consulting
Associations/Medical Societies

See how we helped the ADA centralize sponsorship sales and replace à la carte benefits with highly valuable packages… More

 
 
Sponsorship Consulting
Attractions/Entertainment

See how we helped the Calgary Stampede optimize its approach to sponsorship and tap into its true potential… More

 
 
Sponsorship Consulting
Sports

See how we helped the NFL score extra points with sponsors at home and around the world… More

 
 

IEG Insights

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead
Analysis

North American companies spent less on sponsorship in ’09, but should increase expenditures for ’10.. More

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors
Industry Trends

The 9th annual IEG/Performance Research Sponsorship Decision-makers Survey... More

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