Sponsorship News

Heineken Returns as Headline Sponsor of European Rugby Champions Cup 6/4/18
AMSTERDAM – Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup.

Cigna Honors Members of Armed Forces as Presenting Sponsor of the 43rd Marine Corps Marathon 5/31/18
QUANTICO, Va. & BLOOMFIELD, Conn. – Global health service company Cigna has joined the 43rd Marine Corps Marathon (MCM) as a presenting sponsor to honor and thank U.S. military members, veterans and their families and to support health and wellness in the community.

ROKA and IRONMAN Expand Relationship with Global Partnership 5/31/18
TAMPA, Fla. and AUSTIN, Texas — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year global partnership that expands its relationship with ROKA, the Austin-based performance multisport brand.

Fortnite Fuel: Chipotle Announces Sponsorship Of TSM's Competitive Fortnite Team 5/31/18
DENVER – Chipotle Mexican Grill today announced that it will be fueling the preeminent esports organization, TSM, as its first-ever TSM Fortnite House sponsor.

Hyundai Returns as an Official Sponsor of Festival International de Jazz de Montréal for Third Year in a Row 5/30/18
MARKHAM, Ontario – Hyundai is once again an official sponsor of this year's annual Festival International de Jazz de Montréal presented by TD Bank Group in collaboration with Rio Tinto.

MILKPEP and Rock ‘N’ Roll Marathon Series Expand Partnership 5/30/18
TAMPA, Fla. and WASHINGTON – The Rock ‘n’ Roll Marathon Series has announced today a three-year extension of the partnership with the BUILT WITH CHOCOLATE MILK campaign and the Milk Processor Education Board.

From Fight to Flight: AirAsia Launches UFC Branded Livery to Celebrate UFC Partnership 5/25/18
KUALA LUMPUR, Malaysia – UFC, the world’s premier mixed martial arts organization, and AirAsia, sponsor of UFC and presenting sponsor of UFC FIGHT NIGHT SINGAPORE: COWBOY VS EDWARDS presented by AirAsia, today launched the first UFC – branded livery on an AirAsia Airbus A330-300.

Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team 5/24/18
We are delighted to announce that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team.

Nordstrom To Sponsor The Tony Awards Red Carpet For Fourth Consecutive Year 5/24/18
NEW YORK – The Tony Awards announced today that Nordstrom will return as the official Red Carpet sponsor for Broadway’s biggest night. This year will mark their fourth consecutive year as the Red Carpet sponsor of the Tony Awards.

BFGoodrich Debuts as Title Sponsor of the SCORE Baja 500 5/24/18
GREENVILLE, S.C. – BFGoodrich Tires will be the title sponsor of the SCORE Baja 500 on its 50th anniversary run June 2.

Liverpool FC and Standard Chartered Relationship Continues 5/24/18
Liverpool Football Club is delighted to confirm that main sponsor Standard Chartered will continue to be front of shirt for the next four years.

LPGA and 18Birdies Announce Joint Initiative to Promote Women’s Golf 5/23/18
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA), one of the longest-running women's professional sports associations in the world, and golf startup 18Birdies, a mobile and social golf platform that enhances the experience for golfers, announced today that they have combined forces to further promote the growth of the women's game.

Herbalife Nutrition Renews Partnership As Official Nutrition Sponsor Of Cristiano Ronaldo 5/23/18
LOS ANGELES – Herbalife Nutrition, today announced the renewal of its multi-year sponsorship with International soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013, to 2021.

Southern Living Named Presenting Sponsor Of The 2018 Atlanta Food & Wine Festival 5/23/18
NEW YORK and BIRMINGHAM, Ala. – Southern Living today announced that it will be the presenting sponsor of the Atlanta Food & Wine Festival for the first time.

Sierra Trading Post Joins Warrior Dash as Official Outdoor Retail Partner  5/23/18
CHICAGO – Warrior Dash, the 5k obstacle course race that more than 3 million participants have completed since 2009, and its parent company Red Frog Events, today announced Sierra Trading Post, an off-price retailer that delivers great savings on outdoor and active brands, as the official Outdoor Retail partner of Warrior Dash 2018.

BMW Group Korea to Host LPGA Tournament Beginning in 2019 5/23/18
DAYTONA BEACH, Fla. – LPGA Commissioner Mike Whan and BMW Group Korea’s Chairman Hyo Joon Kim announced on May 23 that BMW Group Korea will host a Ladies Professional Golf Association (LPGA) tournament beginning in 2019 in the Republic of Korea. The tournament purse is set for $2 million, with the winner’s portion to be $300,000.

Obrigado to Serve as Official Beverage Sponsor of Broadway Show ‘Escape to Margaritaville’ 5/23/18
IRVINE, Calif. — Theatregoers can now sip on a refreshing and delicious beverage while enjoying Escape to Margaritaville, the new Broadway musical comedy featuring the songs of iconic singer-songwriter-author Jimmy Buffett, thanks to a sponsorship by Obrigado coconut water.

Colavita Named Presenting Sponsor of Sixth Annual NYC Pride Ride 5/22/18
Leading family-owned Italian extra virgin olive oil company and long-time sponsor of professional and amateur USA cycling Colavita is celebrating LGBTQIA+ Pride as an official sponsor of NYC Pride 2018 and presenting sponsor of NYC Pride Ride.

Birmingham Legion FC Announces Post Consumer Brands as First Corporate Sponsor 5/22/18
BIRMINGHAM – Birmingham Legion FC today announced Minnesota-based Post Consumer Brands – producers of cereals such as Honey Bunches of Oats, Pebbles and Malt O Meal Bag Cereal – as the club’s first corporate sponsor for its inaugural 2019 season.

Shanghai to Host First LPGA Event in Five-Year Deal With Buick 5/17/18
SHANGHAI – SAIC-GM Buick Brand, WME | IMG China and the LPGA announced at a special press conference today that the prestigious LPGA Tour will be in Shanghai October 18-21, 2018 for an all new women’s golf event, the Buick LPGA Shanghai, at Qizhong Garden Golf Club.

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