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Sponsorship News

Sharecare And Hawks Launch Innovative Jersey Patch Partnership To Make Atlanta And Georgia Among The Healthiest Places To Live In The U.S. 8/17/17
ATLANTA – Sharecare and the Atlanta Hawks Basketball Club today announced a multi-year partnership in which the digital health company’s logo will appear on Hawks uniforms beginning in the 2017-18 season, and the two Atlanta-based organizations will launch the Sharecare Movement, aimed at making Atlanta one of the healthiest communities and Georgia one of the healthiest states in the country.

Sentry Becomes New Title Sponsor of Tournament of Champions 8/16/17
PONTE VEDRA BEACH, Fla., and STEVENS POINT, Wis. – The PGA TOUR and Sentry, one of the largest business-focused mutual insurance companies in the United States, today announced a five-year agreement making Sentry the new title sponsor of the exclusive winners-only Tournament of Champions at Kapalua Resort in Hawaii.

Bad Boy Mowers Named Title Sponsor For The ‘Battle 4 Atlantis’ College Basketball Tournament 8/16/17
PARADISE ISLAND, Bahamas – Atlantis, Paradise Island resort today announced Bad Boy Mowers as the first-ever title sponsor for its early-season collegiate basketball tournament.

LAFC Announces Heineken As A Founding Golden Boot Club Member 8/15/17
LOS ANGELES – The Los Angeles Football Club today announced that Heineken, the world’s leading international premium beer brand and the official beer of Major League Soccer, will take its place as one of the club’s Golden Boot Club Founding Partners as LAFC prepares to kick off its inaugural season in 2018.

BMW Dallas Marathon Announces New Partner in MedNetwoRx 8/15/17
DALLAS – The BMW Dallas Marathon is proud to announce a new partnership with Dallas-based healthcare IT company, MedNetwoRx. The company, founded in 2001, will serve as the official security partner for the 2017 and 2018 events.

Philadelphia Marathon Announces New Title Partner 8/15/17
PHILADELPHIA – The Philadelphia Marathon and the American Association for Cancer Research (AACR) announced Tuesday that they have embarked on a new three-year partnership to expand the city’s commitment to improving the health of its citizens.

Toyota To Serve As Presenting Sponsor of The Time is Now Tour, Featuring the U.S. Women’s National Team 8/14/17
COLORADO SPRINGS, Colo. – USA Hockey Hockey announced today that Toyota will serve as the presenting sponsor of TheTimeisNowTour, featuring the U.S. Women’s National Team.

Albion Welcome 12BET As Club's First Shirt-Sleeve Sponsor 8/10/17
Albion are delighted to announce the club's first ever shirt-sleeve sponsorship agreement after teaming up with in-game betting specialists 12BET.

Milwaukee Bucks and Harley-Davidson Roll Full Throttle Into NBA Season with Jersey Patch Sponsorship 8/10/17
The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.

The Emirates FA Cup Will Be Named As Such Until 2021 After Partnership Was Extended 8/9/17
The Emirates FA Cup, the world’s original domestic cup competition, will continue to be named as such until at least 2021.

Liverpool FC and Western Union Launch Global Partnership 8/9/17
Liverpool FC and Western Union have today announced a multi-year partnership that will see Western Union become an official principal partner and the official money transfer partner of the club, while also becoming LFC's first-ever official shirt-sleeve sponsor.

MSE and Capital One Announce New Arena Naming Rights Partnership 8/9/17
WASHINGTON – Monumental Sports and Entertainment (MSE) and Capital One today announced that Capital One will become the new naming rights partner for the arena in downtown Washington, which hosts over 220 concerts, shows and events a year, including the Washington Capitals, Washington Mystics, Washington Valor, Washington Wizards and Georgetown men's basketball.

Volkswagen Becomes New UEFA National Team Football Competitions Partner 8/9/17
Volkswagen has become UEFA’s latest national team football competitions partner, which will see the German carmaker involved in events such as UEFA EURO 2020.

Mobil 1 to Continue as ‘Official Motor Oil Of NASCAR’ 8/3/17
DAYTONA BEACH, Fla. – Today, at the NASCAR Fuel For Business meetings in New York City, NASCAR and ExxonMobil announced the renewal of a long-standing partnership that will continue to designate the Mobil 1 brand as the “Official Motor Oil of NASCAR.”

New Partnership with McDonogh Capital Investments 8/2/17
Connacht Rugby are pleased to confirm a new partnership with McDonogh Capital Investments.

First Data to Sponsor the Inaugural First Data 500 at Historic Martinsville Speedway 8/2/17
NEW YORK and MARTINSVILLE, Va. – First Data, a global leader in commerce-enabling technology, announced Wednesday it will enter into a three-year agreement, running through 2019, with Martinsville Speedway to be the entitlement sponsor of the fall Monster Energy NASCAR Cup Series race, starting with First Data 500, on October 29.

adidas and Major League Soccer Announce Landmark Partnership 8/2/17
PORTLAND, Ore. and NEW YORK – adidas and Major League Soccer today announce the extension of their long-term partnership through 2024. Marking adidas’ largest investment in soccer in North America, the six-year deal makes adidas the official supplier partner for the League, its Clubs, MLS youth academies and youth affiliated clubs.

Denver Nuggets and Western Union Announce Multi-Year Sponsorship in the Mile High City 8/1/17
The Denver Nuggets and The Western Union Company today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team.

Real Madrid Sign a Sponsorship Agreement with Exness 7/31/17
The club has established an alliance with a leading company in exchange markets operations.

AEG Names Blue Shield Of California A Founding Partner At L.A. Live In Multiyear Agreement 7/27/17
LOS ANGELES – Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events.

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