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Sponsorship News

August Monster Energy NASCAR Cup Series Race Named Consumers Energy 400 4/19/18
BROOKLYN, Mich. — Michigan International Speedway and Consumers Energy have expanded their relationship in a multi-year agreement to include the entitlement sponsorship of the August Monster Energy NASCAR Cup Series race.

PNC Extends Title Sponsorship of PNC Father/Son Challenge 4/19/18
ORLANDO, Fla. – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren.

HOKA ONE ONE And IRONMAN Extend Partnership Across North America And Europe 4/18/18
TAMPA, Fla. and GOLETA, Calif. — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand HOKA ONE ONE (a division of Deckers Brands).

Weatherman Named Official Umbrella of the LPGA 4/18/18
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) today named Weatherman the Official Umbrella of the LPGA.

Roush Fenway Racing Announces Renewal of No. 17 Partners Through 2021 4/17/18
CONCORD, N.C. – Roush Fenway Racing has announced a deal that will solidify its partnership of Ricky Stenhouse Jr. and the No. 17 Monster Energy NASCAR Cup Series team through 2021.

Immortals Launches Landmark Partnership With Mountain Dew 4/17/18
LOS ANGELES and SANTA MONICA, Calif. – Global esports organization Immortals announced today it has entered into a comprehensive partnership with Mountain Dew, making the beverage brand Immortals’ first-ever “Official Beverage.”

Nation’s Escape Triathlon Continues Partnership With Gryphon Technologies As Presenting Sponsor Of The Military Challenge 4/12/18
WASHINGTON D.C. – IMG, a global leader in sports, events, media and fashion, announced today that Nation’s Escape Triathlon will continue its partnership with Gryphon Technologies, a leading Department of Defense (DoD) engineering and technical services firm.

PGA TOUR Announces Bridgestone As Title Sponsor For SENIOR PLAYERS Championship Beginning In 2019 4/12/18
AKRON, Ohio – The PGA TOUR announced today that beginning in 2019, Bridgestone will become the title sponsor for the SENIOR PLAYERS Championship, one of five major championships contested annually on PGA TOUR Champions.

FedEx Announced As Sponsor Of World Golf Championships-FedEx St. Jude Invitational 4/12/18
MEMPHIS, Tenn. – The PGA TOUR, on behalf of the International Federation of PGA Tours, today announced FedEx will become the title sponsor for the newly-named World Golf Championships-FedEx St. Jude Invitational, which will move to Memphis, Tennessee, and TPC Southwind beginning with the 2018-19 PGA TOUR Season.

LPGA Unveils Q-Series presented by Blue Cross and Blue Shield of North Carolina 4/11/18
DAYTONA BEACH, Fla. – The LPGA today announced Blue Cross and Blue Shield of North Carolina as the presenting sponsor of the brand-new LPGA Q-Series.

SunnyD to Bring SunnyDays with Bristol Takeover 4/11/18
CONCORD, N.C. – SunnyD will look to make its presence known this weekend as NASCAR rolls into the winding hills of eastern Tennessee and Bristol Motor Speedway.

Cupcake Vineyards Returns to Coachella as Official Wine Sponsor 4/5/18
LIVERMORE, Calif. – Today, Cupcake Vineyards announced its brand sponsorship of the Coachella Valley Music and Arts Festival for 2018.

Bon Secours and VCU Health Secure Sponsorship Rights to GRTC Pulse 4/5/18
RICHMOND, Va. – Bon Secours Richmond Health System and VCU Health System have partnered to secure joint sponsorship rights of GRTC Pulse, Richmond’s high capacity rapid transit system that will serve its first riders this summer.

NBA 2K League Announces Landmark Partnerships With Dell And Intel 4/3/18
NEW YORK – The NBA 2K League today announced comprehensive partnerships with Dell and Intel, as the league reveals that it will be played on PC.

Coupa Teams Up with the San Francisco Giants as a Proud Sponsor 4/3/18
SAN MATEO, Calif. – Coupa Software, a leader in business spend management (BSM), and the San Francisco Giants today announced a multi-year sponsorship agreement.

SunnyD(ays) are Here Again! SunnyD Returns to the Track at Texas 4/3/18
CONCORD, N.C. – Iconic brand and thirst quenching favorite SunnyD will make its 2018 debut this weekend as the primary partner on Ricky Stenhouse Jr.’s No. 17 Ford Fusion for the NASCAR Cup Series race at Texas Motor Speedway.

Nutri Chomps Teams Up With Briscoe For 2018 Kicking Off At Texas 4/3/18
CONCORD, N.C. – Nutri Chomps has partnered with Roush Fenway Racing and Chase Briscoe for six NASCAR Xfinity Series events in 2018.

UBS Becomes Partner Of LA Kings 4/3/18
LOS ANGELES – The LA Kings today launched a new partnership with UBS, establishing the world's largest wealth manager as an official partner of the NHL franchise.

Kingsmill Resort Announces Addition of GEICO As Presenting Sponsor of the Kingsmill Championship 4/3/18
WILLIAMSBURG, Va. – Kingsmill Resort, Williamsburg’s premier destination, is proud to host the 14th staging of the renowned Kingsmill Championship, from May 14-20, 2018.

FIRST Announces Qualcomm’s Return as Presenting Sponsor for 2018 FIRST Championship Events in Houston and Detroit 4/3/18
MANCHESTER, N.H. – FIRST today announced that Qualcomm Incorporated will return as Presenting Sponsor for the 2018 FIRST Championship, the world’s largest celebration of science, technology, engineering, and math (STEM) for students, happening in Houston and Detroit this spring.

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