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In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

In Depth

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Results of IEG SR’s 20th Annual Salary Survey

In Depth

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Findings from the 15th Annual Sponsorship Decision-makers Survey

Emerging Category

Digital Health Startups Invest In Sponsorship

Digital Health Startups Invest In Sponsorship

Digital innovation drives new sponsorship activity on behalf of Oscar health insurance and other health technology companies

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Category Update

529 College Savings Plans Invest In Sponsorship

529 College Savings Plans Invest In Sponsorship

Tax-advantaged savings programs double down on sponsorship as assets reach record highs

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Sponsor Profile

How CIBC Is Using Sponsorship To Demonstrate Brand Values

How CIBC Is Using Sponsorship To Demonstrate Brand Values

Canadian bank leverages Pan Am/Parapan Am Games to support “Banking that fits your life” tagline

Sponsor Profile

Inside Hyundai’s Evolving Sponsorship Strategy  

Inside Hyundai’s Evolving Sponsorship Strategy  

South Korean import places focus on national properties that provide grassroots reach

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