Selling Stories

In Depth

Best Practices: Sponsor Prospecting

Best Practices: Sponsor Prospecting

Tips, tactics and strategies on uncovering the best prospects

Selling

Best Practices: Selling Association Sponsorship

Best Practices: Selling  Association Sponsorship

Sellers share tips and tactics on getting new programs off the ground and taking existing programs to the next level

Selling

Toronto Int’l Film Festival Posts 25 Percent Increase In Sponsorship Revenue

Toronto Int’l Film Festival Posts 25 Percent Increase In Sponsorship Revenue

Sponsorship director Franca Miraglia highlights four steps TIFF has taken to achieve sponsorship success

Selling

Quick Hits: Four Sponsor Pet Peeves

Quick Hits: Four Sponsor Pet Peeves

Sponsorship decision-makers share feedback on what properties need to do better when selling and working with corporate partners

Selling

Five Sales Tips From Industry Pros 

Five Sales Tips From Industry Pros 

Sellers share tips and best practices on closing deals in today’s economy

Selling

The Buyer’s Perspective: What Properties Need To Know  

The Buyer’s Perspective: What Properties Need To Know  

Mercedes-Benz, Wells Fargo and others share feedback on the traits of desirable properties

Selling

Creative Selling: Sales Seasonality

Creative Selling: Sales Seasonality

Properties leverage sales seasons to uncover new prospects

Selling

Getting It Done: Prospecting Sponsors And Closing Deals

Getting It Done: Prospecting Sponsors And Closing Deals

Industry sales vets share best practices on identifying prospects, adding value and closing deals

Selling

Atlanta Track Club Rolls Out The Red Carpet For Prospects

Atlanta Track Club Rolls Out The Red Carpet For Prospects

Race producer gears up first-ever hospitality event to educate prospects about sponsorship and demonstrate how ties can be activated

Selling

Need To Know: Five Sales Tips From Industry Pros

Need To Know: Five Sales Tips From Industry Pros

Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors

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