Selling Stories

Selling

Properties Use Digital Platforms To Enhance Sponsorship Proposals

Properties Use Digital Platforms To Enhance Sponsorship Proposals

Sports teams use third-party technology to enhance sponsorship proposals; other properties are expected to follow suit

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

Adding Value

Quick Hits: Sponsorship Sales Resolutions

Quick Hits: Sponsorship Sales Resolutions

Execs from the Dew Tour, Tribeca Film Festival and MLB Seattle Mariners discuss their plans for the New Year

Sales

The Growing Influence of Sponsorship Sales Alliances

The Growing Influence of Sponsorship Sales Alliances

The more the merrier: motorsports teams, soccer clubs and other types of properties find success with joint sales initiatives

Strategy

Quick Hits: Sponsors Discuss Leaving Their Comfort Zone

Quick Hits: Sponsors Discuss Leaving Their Comfort Zone

Advance Auto Parts, Farmers Insurance and Clorox discuss their approach to risky sponsorship propositions

Selling

Best Practices: Sponsorship Proposals

Best Practices: Sponsorship Proposals

Sales vets break down the three-step courting process: the tease, first date and final proposal

In Depth

Best Practices: Responding To RFPs

Best Practices: Responding To RFPs

To respond or not respond? Agencies and consultants share tips and tactics on navigating the marketing procurement waters.

Selling

How Deals Get Done: Five Sales Tips From Industry Pros

How Deals Get Done: Five Sales Tips From Industry Pros

Sales vets share tips and tactics on identifying prospects and closing dealsĀ 

The Arts

Best Practices: Selling Arts Sponsorship

Best Practices: Selling Arts Sponsorship

Tips, tactics and strategies on selling sponsorship to performing arts venues and other arts organizations

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