Selling Stories

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Selling

IEG’s Sponsorship Contract Checklist

IEG’s Sponsorship Contract Checklist

A roadmap for negotiating favorable sponsorship contracts

Selling

Quick Hits: Sponsorship Sales Tips

Quick Hits: Sponsorship Sales Tips

Sales executives from Premier Partnerships and Sponsorship Marketing Group share tips on pitching sponsors and closing deals

Selling

Best Practices: Proposal Briefs

Best Practices: Proposal Briefs

Sellers share advice on creating proposal briefs that break through the clutter and capture attention

Selling

Where Your 2014 Sponsors Will Come From

Where Your 2014 Sponsors Will Come From

IEG SR highlights five categories that are expected to expand use of sponsorship in the New Year

Selling

Eight Sponsorship Sales Resolutions For The New Year

Eight Sponsorship Sales Resolutions For The New Year

Sales execs from the NBA, Kiwanis and other organizations discuss how they plan to up their game in 2014 and beyond

Selling

Sales How To: Researching A Prospect’s Business

Sales How To: Researching A Prospect’s Business

Sponsorship decision-makers from Wells Fargo and U.S. Bank offer advice on what sellers need to know prior to contacting a prospect

College Sports

The Most Active Categories And Companies Sponsoring College Athletics

The Most Active Categories And Companies Sponsoring College Athletics

IEG SR breaks down the most active players in the college sports space

Selling

Best Practices: Navigating The Q4 Sales Season

Best Practices: Navigating The Q4 Sales Season

Sales vets share tips—and misconceptions—for selling sponsorship during the key fourth-quarter sales season

Selling

Need To Know: What Not To Do When Selling Sponsorship

Need To Know: What Not To Do When Selling Sponsorship

Sponsorship decision-makers from Regions, Janus and other companies offer advice on how sellers can improve their game

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