Selling Stories

Strategy

Essence Broadens Scope of Sponsor Summit    

Essence Broadens Scope of Sponsor Summit    

Time Inc. unit transforms sponsor summit into marketing upfront; secures Colgate-Palmolive as a result of 2013 confab

Selling

Whistler Blackcomb Secures Strategic Alliance With Stanley Tools

Whistler Blackcomb Secures Strategic Alliance With Stanley Tools

Ski resort leverages purchasing power to secure partnership with tool maker

Selling

Where Your New Sponsors Will Come From In 2015

Where Your New Sponsors Will Come From In 2015

Consumer audio products, cable TV networks and other categories that represent prime prospects for the upcoming year

Adding Value

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

NHL team generates $400,000 in incremental revenue by positioning loyalty program as a sponsor activation platform

Selling

Cirque du Soleil Breaks New Ground With Avatar Production

Cirque du Soleil Breaks New Ground With Avatar Production

Theatrical producer sells sponsorship to individual show for the first time due to the worldwide popularity of the 2009 science fiction film

Adding Value

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives

Research

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors

Activation

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

Music festival works with sponsors to promote products and activities endemic to the Bluegrass State

Selling

Pitch Perfect: Pitchfork Secures New Deals

Pitch Perfect: Pitchfork Secures New Deals

Chicago music festival signs new deals with Jim Beam, Beats Music, Chipotle and other companies

Selling

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Park district secures deals with Tommy Bahama, Petco and other new sponsors by replacing static inventory with holistic partnerships

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