Selling Stories

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

Arts

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Film fest adds 49 new sponsors thanks to dedicated sales team and proactive board of directors

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

New Sponsor

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

Diamondbacks find success with PetSmart Patio, prompting the team to consider a larger program in 2017

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

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