Subscribe Today for Unlimited Access
Register for IEG 2018
Register for IEG 2018
One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Sponsor Profile

Comcast Plugs In New Sponsorships

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience

In Depth

Signs Point To Healthy Sponsorship Spending In 2018

Signs Point To Healthy Sponsorship Spending In 2018

Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

Sponsorship Tweets

Follow ESP PropertiesFollow ESP Properties