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In Depth

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

ESP’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Sponsorship Tweets

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