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Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Sponsor Profile

Kinecta Shoots For The Stars With LA Galaxy

Kinecta Shoots For The Stars With LA Galaxy

Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

Sponsorship Tweets

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