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Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Telecommunications

Who Does What: Wireless Service Providers

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category

Category Update

Category Update: Wireless Handsets

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

Emerging Category

Three Food And Beverage Categories To Watch In 2018

Three Food And Beverage Categories To Watch In 2018

Better-burger chains, hard seltzer and sparkling wine develop a taste for sponsorship

Sponsorship Tweets

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