Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Cricket Uses Sponsorship To Leap Over Competition
Wireless carrier partners with Advance Auto Parts Monster Jam, NBA teams and other properties to support national expansion More (subscription or free trial required) >

 

Despite Budget Cutbacks, U.S. Armed Forces Remain A Formidable Player In Sponsorship   
Army National Guard, U.S Army and other military branches continue to rely on sponsorship as a key recruiting tool More (subscription or free trial required) >

 

Merrell Tries On New Sponsorship Strategy
Former NBA and Pepsi marketer adopts a ‘less is more’ strategy for the iconic footwear and apparel brand More (subscription or free trial required) >

 

Grime Boss Joins FLW Sponsor Lineup For 2012 Season
MINNEAPOLIS – FLW, the world's premier tournament-fishing organization, announced today that it has added Grime Boss, a heavy-duty hand cleaning wipe distributed by Nice-Pak Products, Inc., to its sponsorship lineup for the 2012 season. More >

 

Castrol Announces Partnership Renewal With Major League Soccer, U.S. Men's National Team and Mexican National Team
Castrol USA and Soccer United Marketing (SUM), the marketing arm of Major League Soccer (MLS), today announced a new multi-year partnership. More >

 

Manchester City On To A Sure Bet With New Partners Paddy Power
Manchester City Football Club is delighted to announce that it has teamed-up with leading bookmaker Paddy Power as its Official UK Betting Partner. More >

 

Volkswagen Sponsors The Museum of Modern Art's Presentation Of Eight-Night Live Performance Exhibition By Kraftwerk
HERNDON, Va. – Volkswagen Group of America today announced it will sponsor The Museum of Modern Art's eight-night live performance exhibition, featuring 3-D visualization and a selection of original compositions by electronic music pioneers Kraftwerk. More >

 

Martech Services Company And La-Man Corporation To Sponsor Valerie Thompson For New Land Speed Record Attempts
SCOTTSDALE, Ariz. – Martech Services Company, as the primary sponsor and the La-Man Corporation, as an associate sponsor have agreed to sponsor 2-Time Land Speed Record Holder Valerie Thompson in her attempts to set new national and world speed records on a BMW S 1000 RR Superbike. More >

 

McDonald's USA Renews With NHL As An Official League Partner In U.S.
NEW YORK – The National Hockey League (NHL) today announced that McDonald’s USA has renewed for multiple years as the Official Quick Service Restaurant of the NHL in the United States and in territories where the annual season-opening NHL Premiere Series is held. More >

 

Southern Rock And Southern Cooking Return To North Jersey Franklin Sussex Auto Mall Presents Rock, Ribs & Ridges Festival
VERNON, N.J. – Looking to drive festival goers towards some fun in the sun this summer, Franklin Sussex Auto Mall will be returning as presenting sponsor of the 3rd annual Rock, Ribs & Ridges music and food festival, event organizers announced today. More >

 
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