Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

May 21 – IEG SR PREMIUM CONTENT

How An Upstart Culinary Festival Cooked Up New Sponsors
Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience More (subscription or free trial required) >

May 21

NBA, HP And BFI Partner To Launch 2012 Jr. NBA/Jr. WNBA School-Based Program In India
MUMBAI and NEW YORK – The National Basketball Association (NBA), in collaboration with HP and Basketball Federation of India (BFI), today announced it will launch the 2012 Jr. NBA/Jr. WNBA basketball development program in India on May 26. More >

May 21 – IEG SR PREMIUM CONTENT

Need To Know: Five Sales Tips From Industry Pros
Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors More (subscription or free trial required) >

May 21 – IEG SR PREMIUM CONTENT

State Farm Takes Music To A Better State
Insurance giant uses music to build consideration among the next generation of insurance buyers More (subscription or free trial required) >

May 21 – IEG SR PREMIUM CONTENT

The Gap Tees Up New Sponsorships
Retail chain sponsors Lollapalooza, Bonnaroo and other music fests to position the T-shirt as a medium for self-expression More (subscription or free trial required) >

May 18

Hot Stuff - Angry Birds and Lotus F1 Team Reach a Milestone Together
While Lotus F1 Team will contest its 500th Grand Prix in Monaco, the No.1 digital game in the world – Angry Birds – has just reached 1 billion downloads. As a result, both brands have decided to join forces to celebrate these respective milestones. More >

May 17

Kenseth Heads Into All-Star Weekend With New Sponsor
CONCORD, N.C. – Roush Fenway Racing’s two-time DAYTONA 500 Champion, Matt Kenseth, is no stranger to success at Charlotte Motor Speedway. More >

May 17

Mercedes Benz to Sponsor Orange County Fashion Destination Group (FDG) and Working Wardrobes Summer Fashion Extravaganza
ORANGE COUNTY, Calif. – Fashion Destination Group and Working Wardrobes would like to welcome Mercedes Benz of Laguna Niguel as one of the top sponsors for their June 9th Fashion Extravaganza. More >

May 15

Bud Light Returns As Sponsor Of The Music Stage Of The 2012 LG Crescent Street Grand Prix Festival
MONTREAL – The Crescent Street Merchants' Association and BBF Promotions & Events are pleased to welcome La Brassarie Labatt du Canada as sponsor of the Bud Light Stage for the 2012 LG Crescent Street Grand Prix Festival. More >

May 15

RH Laboratories and Forgiven Announce Major Rock USA Sponsorship
ATLANTA – RH Laboratories, the distributor behind Forgiven Alcohol Metabolizer, has announced that they will be sponsoring the Rock USA music festival this year with a stage named after the product. More >

Sections:

Sponsorship News

Experience IEG

Upcoming Webinars

Fresh Insights

About IEG

Advisory & Measurement

Information & Resources

Community & Conversation