Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Bridgestone Extends Arena Naming Rights Agreement with Nashville Predators
NASHVILLE, Tenn. ― In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators today announced an additional five-year extension of the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. More


Road America And Yamaha Extend Relationship Through 2019
ELKHART LAKE, Wis. - Road America announced today that Yamaha would remain as its Official Motorsports Partner of Rider Education through 2019, continuing a partnership that began in 2013. More


NFL, Verizon Partner to Distribute Mobile Access to Live Games
NEW YORK — The National Football League and Verizon announced today a multi-year partnership in which Verizon's portfolio of premium digital and mobile media properties. More


Whistler Blackcomb Recognizes Top Partners In Sixth Annual Partner Marketing Awards
WHISTLER, B.C. – The North Face, Oakley, Labatt, GMC, SAMSUNG and CIBC were awarded top marks at Whistler Blackcomb’s sixth Annual Partner Marketing Awards held on December 6, 2017. More


Vineyard Vines Joins Resort Races Collection as Series-Wide Partner
RALEIGH, N.C. – The Resort Races Collection and vineyard vines, a clothing brand best known for its smiling pink whale logo, announced today a deal naming vineyard vines title sponsor of The Half Marathon at Pebble Beach, slated for January 27, 2018, and presenting sponsor of the Pinehurst Half Marathon on January 20, 2018. More


Morgan Stanley Announces Partnership with Justin Rose
NEW YORK – Morgan Stanley today announced a new partnership with major champion and Olympic gold medalist Justin Rose. More


Estrella Jalisco Becomes the Official Beer of the Mexican National Team in the United States for 2018 FIFA World Cup and Beyond
NEW YORK – Estrella Jalisco, a premium pilsner beer with more than 100 years of Mexican brewing tradition, today announced an agreement with Soccer United Marketing, the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation. More


JLab Audio Named an Official Audio Partner of LA Galaxy
SAN DIEGO – JLab Audio, the fastest growing major headphone brand, signed a multiyear sponsorship deal with Major League Soccer (MLS). More


Sony Open in Hawaii Sponsorship Contract Renewed Until 2022
TOKYO – Sony Corporation today announced that it has extended its sponsorship contract of the Sony Open in Hawaii for an additional four years, until 2022. The tournament is part of the PGA Tour and is organized with Friends of Hawaii Charities. More


Boost Mobile Powers Up New ELEAGUE Marketing Collaboration
Turner and IMG’s ELEAGUE and Boost Mobile have teamed up, with the mobile carrier now the Official Wireless Partner of ELEAGUE. More

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