Sponsorship sellers with a taste for new categories should put fast-casual pizza chains on their prospect list.

Three of the five fastest growing restaurant brands in 2015 were fast-casual pizza chains, according to Technomic’s annual Top 500 Chain Restaurant Report.

Blaze Pizza was the fastest growing fast-casual pizza chain with a 205 percent increase in year-over-year sales, according to the market research firm. MOD Pizza came in second (up 131 percent) with Pieology in third (up 67 percent).

That growth propelled Blaze Pizza and MOD Pizza into the Top 500 Chain Restaurant ranking for the first time.

And at least one company is using sponsorship to support its sales growth.

Blaze Pizza this month announced its first location in a sports and entertainment venue via a new partnership with the Staples Center. The tie affords status as exclusive pizza of the Staples Center and official partner of the LA Kings.

The tie includes sales rights at roughly 250 events each year—Staples Center is the only U.S. sports venue with four professional teams—and exposure in the company’s largest market, said Jim Mizes, Blaze Pizza president and COO.

The sponsorship supports the company’s strategy of opening restaurants in iconic, high-traffic locations, said Mizes, pointing to locations at Disneyworld and Universal Studios Hollywood.

The AEG partnership builds on an existing relationship with Rick Wetzel, founder of Blaze Pizza and co-founder of Wetzel’s Pretzels. Wetzel’s Pretzels sells its soft-baked pretzels in the Staples Center and other AEG venues throughout the U.S.

“When he told me about his concept for a new, fast-casual artisanal pizza chain, I knew it would fit in great with the other chef-driven concepts we already have at Staples Center. At AEG, we are always trying to amplify and elevate the live event experience, offering fans amazing, often bespoke culinary offerings is a part of that process,” said Russell Silvers, AEG Global Partnerships senior vice president.

Blaze Pizza joins other fast-casual, chef-driven concepts at Staples Center including BS Taqueria, Dave’s Doghouse and Ludo Bird.

Blaze Pizza operates 153 restaurants in 31 states and Canada. In addition to Los Angeles, other high-density markets include Chicago, New Jersey and South Florida.

The dining concept is backed by a number of high profile investors including LeBron James, Maria Shriver and Boston Red Sox co-owner Tom Werner.