Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research.

Pressured by a decline in spending in Formula 1, the increase lags IEG’s projected 4.7 percent increase in overall global sponsorship spending. Without F1, spending is expected to keep pace with the overall sponsorship industry.

Toyota is by far the most active sponsor in NASCAR. The automaker is 13.9 times more likely to sponsor NASCAR than the average of all sponsors, according to IEG research. General Motors Corp. follows in second (11.6) with Sprint Corp. in third (10.1).

MOST ACTIVE COMPANIES SPONSORING NASCAR
MOST ACTIVE COMPANIES SPONSORING NASCAR
Toyota is 13.9 times more likely to sponsor NASCAR than the average of all sponsors.

Automotive aftermarket (6.0), retail (5.9) and auto manufacturers (5.7) are by far the most active categories sponsoring NASCAR.

MOST ACTIVE CATEGORIES SPONSORING NASCAR
MOST ACTIVE CATEGORIES SPONSORING NASCAR
Automotive aftermarket companies are six times more likely to sponsor NASCAR than the average of all sponsors.

Red Bull is the most active sponsor of Formula 1. The energy drink is 15.5 times more likely to sponsor F1 than the average of all sponsors, according to IEG. Philip Morris (14.2) is the second most active sponsor followed by Pirelli (14.1) in a close third.

MOST ACTIVE COMPANIES SPONSORING F1
MOST ACTIVE COMPANIES SPONSORING F1
Red Bull is 15.5 times more likely to sponsor F1 than the average of all sponsors.

Automobile manufacturers (6.2) represent the most active category sponsoring F1 while non-alcoholic beverages (4.9) are the most active non-endemic.

MOST ACTIVE CATEGORIES SPONSORING F1
MOST ACTIVE CATEGORIES SPONSORING F1
Auto manufacturers are 6.2 times more likely to sponsor F1 than the average of all sponsors.

GLOBAL MOTORSPORTS SPONSORSHIP SPENDING
GLOBAL MOTORSPORTS SPONSORSHIP SPENDING