NFL posts hefty increase in revenue despite off-field controversies.
Although media pundits last year speculated about potential sponsor fallout following issues related to domestic violence, the controversy had little impact on the National Football League’s ability to attract and retain sponsors.
Sponsorship revenue for the NFL and its 32 teams grew 7.8 percent to $1.15 billion in the 2014 season, according to IEG Research.
Demonstrating the league’s resilience to controversy, the spending increase is nearly double the 4.2 percent increase in the overall sponsorship industry and 4.9 percent increase in the sports category in 2014.
The NFL signed three new league sponsors during the 2014 season: Dannon, TD Ameritrade and Nationwide insurance.
Insurance is by far the most active sponsor of the NFL. Insurance companies are 6.7 times more likely to sponsor the NFL than the average of all sponsors, according to IEG Research. Quick-service restaurants are the second most active category (5.0), followed by automakers in third (4.8).
NFL League/Team Sponsorship Revenue
NFL Most Active Sponsors (League/Team)
*One-hundred percent of NFL properties report Gatorade as a sponsor.
NFL Most Active Categories (League/Team)
*Insurance companies are 6.7 times more likely to sponsor the NFL than the average of all sponsors.
NFL Team Sponsorship Revenue Rankings
2014 NFL Sponsors & Categories