Chevrolet takes the checkered flag as the most active brand on the global scene.
Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research.
The number lags IEG’s projected 4.1 percent increase in overall global sponsorship spending due in large part to economic conditions in Europe.
General Motors Co. is the most active sponsor of motorsport with 12 percent of properties reporting a partnership with the auto giant. Ford Motor Co. follows in second place (10 percent) with Toyota Motor Corp. and The Coca-Cola Co. tied in third (7 percent).
Most Active Motorsport Sponsors By Corporate Owner
Twelve percent of properties with a sponsor in the automobile category report General Motors as a sponsor.
Chevrolet is the most active brand sponsoring motorsport with 10 percent of properties reporting the nameplate as a sponsor. Ford and Toyota are tied in second place (7 percent) with Pirelli in third (6 percent).
Most Active Motorsport Sponsors By Brand
Ten percent of properties with a sponsor in the automobile category report Chevrolet as a sponsor.
To no surprise, the auto and auto aftermarket industries are the most active categories sponsoring motorsports. Auto companies are 10.1 times more likely to sponsor motorsport than the average of all sponsors, while auto aftermarket companies are 9.7 times more likely to sponsor motorsports.
Technology (4.2) and non-alcoholic beverages and sports apparel (3.0) round out the top five most active categories.
Most Active Motorsport Categories
Automobile companies are 10.1 times more likely to sponsor motorsports than the average of all sponsors.
Global Motorsports Sponsorship Spending