Demonstrating the growing popularity of wearable technology, apparel companies are rolling out products with technological capabilities or partnering with fitness band makers on special-edition products.

And sponsorship often plays a major role in product promotion.

Case in point: Ralph Lauren Corp. used the 2014 USTA US Open to launch Polo Tech, a shirt embedded with sensors that measure biological and physiological information. The apparel company outfitted ball boys in the shirt during select matches at the Billie Jean National Tennis Center.

“Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world,” said David Lauren, Ralph Lauren executive vice president of global advertising, marketing and corporate communications, in a statement announcing the product.

The Polo Tech shirt monitors the wearer’s movement and direction including heartbeat and respiration, stress level and energy output.

In a different twist, designer Tory Burch this year teamed with Fitbit on a line of accessories for the Fitbit Flex while fashion label Chromat incorporated Misfit Shine into its runway show at Mercedes-Benz Fashion Week.

Accenture last month sponsored the MADE Fashion x Technology panel at MADE New York Fashion Week.  Accenture helps MADE develop expertise in the digital and technology space, while MADE assists Accenture in exploring how fashion will enable technology equipped wearables for businesses and consumers.

“Accenture believes in the power of wearable technology to transform the way people live and work but broad consumer adoption won’t occur until wearables are designed from a fashion-first perspective while incorporating innovative technology features,” said Paul Daugherty, Accenture chief technology officer, in a statement.