Samsung mega-deal helps take spending to new heights.
Sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research.
The increase in revenue was fueled in part by four new deals at the league level: Diageo, Foot Locker, Kumho Tire and Samsung, the latter of which reportedly signed a $100 million deal with the pro basketball league.
The year-over-year spending increase exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry.
Anheuser-Busch InBev is the most active sponsor of the NBA with 84 percent of properties with a sponsor in the malt beverage category reporting the company as a sponsor. State Farm is the second most active sponsor (77 percent) with Gatorade (68 percent) the third most active company.
NBA Most Active Sponsors (League/Team)
Eighty-four percent of properties with a sponsor in the malt beverage category report Anheuser-Busch as a sponsor.
In terms of sectors, Automobile manufacturers and insurance companies are most active categories sponsoring the NBA. Beer, bank and telecommunications companies round out the five most active categories.
NBA Most Active Categories (League/Team)
Automobile and insurance companies are 5.4 times more likely to sponsor the NBA than the average of all sponsors.
The Boston Celtics, Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers and New York Knicks lead the way in sponsorship revenue. The Oklahoma City Thunder also made the cut despite the team’s location in a small market.
NBA Team Sponsorship Revenue Rankings
NBA League/Team Sponsorship Revenue
2013-2014 NBA Sponsors & Categories