Not surprisingly, the insurance category is the most active sector sponsoring the four major U.S. pro sports leagues and teams, with the category ranking first in terms of number of deals across the NFL, NBA and the NHL.

Insurance is the second-most active category sponsoring Major League Baseball behind malt beverages.

In terms of the most active sponsors, Anheuser-Busch InBev is the most active sponsor of Major League Baseball and its 30 teams. PepsiCo, Inc. is the most active sponsor of the NFL, Berkshire Hathaway, Inc. (GEICO/Spalding) leads the way with the NBA while Adidas is the top sponsor in the NHL. 

Below, IEG SR breaks down the most active companies and categories sponsoring the four major U.S. pro sports leagues and teams.

NFL Active Companies and Categories

MLB Active Companies and Categories

NBA Active Companies and Categories

NHL Active Companies and Categories