Samsung Telecommunications America, LLC has embarked on two uniquely different sponsorships, one in fashion, the other in sports.

Samsung is using the ties to promote two different products, reach two different audiences and build relations with two wireless carriers.

Case in point: Samsung and AT&T Inc. have teamed with apparel brand rag & bone to support the launch of the Galaxy Note. On the sports front, Samsung and Verizon Wireless have expanded an existing partnership with the NBA Phoenix Suns with a B2B marketing platform on behalf of the Galaxy Tab 10.1.

Below, the breakdown of both deals:

Rag & Bone Helps Hit The Right Note
Samsung and AT&T aligned with rag & bone to promote the Galaxy Note, a smartphone slated for U.S. release on Feb. 19.

The two companies will co-title the fashion brand’s Feb. 10 winter collection shows at Mercedes-Benz Fashion Week in New York City. Rag & bone designers David Neville and Marcus Wainwright also will design a custom case for the Note and will host the product’s U.S. launch party on Feb. 14.

The sponsorship provides direct access to creative and other early adopters, a demographic that has historically been the domain of Apple Inc.’s iPhone.

“The Galaxy Note is the perfect device for designers, as it allows everyone to sketch out thoughts and ideas, and easily share—no matter where you are,” said Dale Sohn, president of Samsung Mobile, in a statement.

Samsung and AT&T later this month will launch a campaign touting the Note and rag & bone collaboration. The two companies also will launch a Facebook page that will feature daily giveaways of rag & bone merchandise, wireless devices and VIP passes to the apparel brand’s Fashion Week show.

New York City-based MAC Presents brokered the deal on behalf of Samsung; CAA negotiated the tie on behalf of rag & bone.

Rag & bone sells through seven eponymous stores in the U.S. as well as Barneys New York, Bergdorf Goodman and other upscale boutiques and department stores.  

Phoenix Suns Provide B2B Calling Card
Samsung and Verizon Wireless have expanded their year-old partnership with the NBA Phoenix Suns by equipping the team’s business and basketball operations with the Galaxy Tab 10. 1 and 4G LTE technology.  

The partnership helps support the Suns’ positioning as a forward-thinking team in using social media and other new technology to engage fans, sponsors and other stakeholders, said Brad Casper, the Suns’ president of business operations.

The Suns will use wireless tablet technology across its basketball and business operations. On the basketball front, players will use the Galaxy Tab to review the team playbook, watch game and practice videos and check out travel itineraries.

The program will provide Samsung and Verizon a case study on how wireless technology can help other potential B2B customers, Casper added. 

“This partnership will provide a B2B case study when they call on professional basketball teams and other types of organizations.”

The Suns also will use the tablet as a sponsor activation tool. The team plans to use the Galaxy Tab to sign up new members for Fry’s loyalty card program. The supermarket chain previously relied on an on-site booth to recruit new members.

“That’s one example of how we can use the technology to open up marketing possibilities that haven’t existed before,” said Casper.

The team also will use the tablet to show simulated sight lines in US Airways Center to potential season ticket holders. It also plans to launch an app within the next several weeks that fans can use to access real-time statics and other content on their tablets.