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In Depth

The Importance Of Sponsor Cross-Promotions

The Importance Of Sponsor Cross-Promotions

1/30/12: Sponsors have much to gain from cross-promotions, but many properties fall short when it comes to facilitating relationships more ...

 
Sponsor Profile

Kia Tees Up New Sponsorships  Kia Tees Up New Sponsorships 

1/30/12: Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup. more ...

Servicing

Arizona Diamondbacks Revamp Sponsor Summit

1/30/12: MLB team rolls out awards show thematic to boost attendance and encourage sponsor activation more ...

 
Strategy

PepsiCo’s New “One for All, All For One” Sponsorship Strategy

1/23/12: Beverage giant gains economies of scale by pulling Quaker Oats and Tropicana units into long-running NFL and MLS partnerships  more ...

 
Sponsor Profile

Barracuda Networks Charts New Sponsorship Course 

1/23/12: Technology company partners with Bryan Herta Autosport and Slipstream Sports to promote brand positioning and gain business from team cosponsors more ...

 

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