IEG 2017 Sponsorship Marketing Conference
Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

Sponsorship Tweets

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