Activation

Activation Rundown: 2017 Verizon WNBA All-Star Game

Activation Rundown: 2017 Verizon WNBA All-Star Game

Branded experiences, consumer promotions and other activations around the best of the best competition

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Emerging Category

Dairy Alternatives Take Root In Sponsorship

Dairy Alternatives Take Root In Sponsorship

Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages

Sponsorship Tweets

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