In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

Activation

How NBA Marketing Partners Are Activating The 2017 Draft

How NBA Marketing Partners Are Activating The 2017 Draft

Product integration, social activation and surprise-and-delight consumer experiences take center stage at the 2017 NBA Draft

Strategy

Inside U.S. Bank’s New Sponsorship Strategy

Inside U.S. Bank’s New Sponsorship Strategy

U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Sponsorship Tweets

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