IEG 2017 Sponsorship Marketing Conference
Sponsor Profile

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

Financial services company finds success using sports to promote philanthropic initiatives

One-on-One

How Heineken Uses Sponsorship To Drive Global Growth

How Heineken Uses Sponsorship To Drive Global Growth

Heineken’s Hans Erik Tuijt discusses the beer giant’s foray into Formula 1, the company’s evolving activation strategy and other topics

Category Update

Drink It Up: Three Sponsorship Trends In The Beer Category

Drink It Up: Three Sponsorship Trends In The Beer Category

Nonexclusive deals, unique experiences and proprietary events rise to the fore in the beer category

Beverage

Where Beer Companies Spend Money

Where Beer Companies Spend Money

Sponsorship spending and key deals in the beer category

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Sponsorship Insights

Gareth Brown, Consultant, Two Circles, A Part of ESP Properties
The Three Factors To A Successful Direct-To-Consumer Streaming Business

The Three Factors To A Successful Direct-To-Consumer Streaming Business

Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties
Data, Digital and Disruption: Reflections on IEG 2016

Data, Digital and Disruption: Reflections on IEG 2016

more insights

Sponsorship Tweets

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