Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Category Update

Insights Into The Airline, Beer And Financial Services Categories

Insights Into The Airline, Beer And Financial Services Categories

Sponsorship decision-makers from Alaska Airlines, MillerCoors and PNC shared insights into their companies and categories at IEG 2017

Beverages

Michelob Ultra Extends PGA Tour Partnership

Michelob Ultra Extends PGA Tour Partnership

Beer giant extends 23-year-old sponsorship, with on-product activation playing a starring role

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Sponsorship Tweets

Follow IEG on TwitterFollow IEG on Twitter