Subscribe Today for Unlimited Access
Learn More
Already a Subscriber? Log in here
 
East Meets West: Hi-Chew To Expand Sponsorship Portfolio

Action SportsEast Meets West: Hi-Chew To Expand Sponsorship Portfolio

Japanese candy import uses action sports and music festivals to sample product and Americanize its brand more ...

 
Sparkling ICE Turns On The Sponsorship Spigot

Beverage Sparkling ICE Turns On The Sponsorship Spigot

Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013 more ...

 
Volkswagen Fine-tunes Sponsorship Strategy

Strategy Volkswagen Fine-tunes Sponsorship Strategy

Automaker drops NHL teams and other ties in favor of three marketing platforms: soccer, cycling and running more ...

 
IEG leads the way in sponsorship analysis, insight, valuation and measurement