Go Deep: Creating Value for Audience, Brand & Media Partnerships
2018 Event Recap

Conference Highlights

99 Sessions
1,200 Attendees
It was very worthwhile with a ton of content. A lot of opportunities to network and learn from a wide range of people from a number of types of industries from all over the world. Aetna
Exceptional, one of the top conferences I attend each year. The networking, the panels and the content is some of the best out there. GEICO
It is a great conference, and extremely well planned. Tons of great sessions, all relevant to every business big or small. USTA / US Open
It was three fantastic days of learning alongside many different passionate and talented sponsorship professionals. CIBC
118 Speakers
Non-stop Networking

Insights and Takeaways

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Swedish Fish Takes A Deeper Dive Into Sponsorship

Swedish Fish Takes A Deeper Dive Into Sponsorship

Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout

The Ten Golden Rules Of Experiential Marketing

The Ten Golden Rules Of Experiential Marketing

Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments

Why Beer Companies Are Taking A Pass On Category Exclusivity

Why Beer Companies Are Taking A Pass On Category Exclusivity

A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

Video Coverage, provided by Front Office Sports

Shot Callers Episode 1: Erika Nardini, CEO, Barstool Sports

Shot Callers Episode 2: Nick Kelly, Head of US Sports Marketing, Anheuser-Busch InBev

Who Attended IEG 2018

Adidas • American Medical Association • Arizona Coyotes • Army • AS Roma • BBVA Compass • BET Networks • BMW • Boeing • Bose • Boy Scouts of America • Canadian Film Centre • CareFirst BlueCross BlueShield • CDW • Cigna • Cisco Systems • City of Jacksonville • CMA • ComEd • Dentsu • Denver Zoological Foundation • Doctors Without Borders • Dunkin’ Brands • Durham Performing Arts Center • Eastern States Exposition–The Big E • FC Barcelona • First Financial Bank • Fox Theatre • Fullscreen • GEICO • Golden State Warriors • iHeartMedia • IBM • Indiana State Fair Commission • Infor • LA Philharmonic • Live Nation • LPGA • Lincoln Park Zoo • Living Beyond Breast Cancer • Marine Corps Marathon • Memphis Grizzlies • MGM Resorts • MillerCoors • Mohegan Sun • Nashville Area Chamber of Commerce • National Cherry Festival • New York Jets • NFL Players Association • Orlando Health Foundation • Rakuten • Red Bull • Science Museum of Minnesota • Sony Centre For The Performing Arts • Sony Pictures Entertainment • Tampa’s Lowry Park Zoo • T-Mobile • Times Square Alliance • Twitter • U.S. Fund for UNICEF • UC Davis • USA Track & Field • VISIT Charlotte • Warner Music Nashville • Wounded Warrior Project • Visa

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