IEG 2016
33rd Annual Sponsorship Conference

“It was a fantastic opportunity to meet colleagues in our industry and help each other resolve both internal and external issues, while planning for the future of sponsorship.” Jacob Lenz, BMO Financial Group

“Thought-provoking and visionary with great real world, practical examples.” Traci Ward, Visit California

Attend the Sponsorship Industry’s Can’t-Miss Event

1,200 forward-thinking leaders in Chicago to find the new and emerging practices, insights and analytics for succeeding in an industry where the only certainty is change
Eureka moments, profitable exchanges and game-changing opportunities created by the convergence of the industry’s most innovative practitioners and most potent network
Ground-breaking partnerships big and small, noble and novel, that are punching above their weight and measurably building businesses, brands and communities

“Great content, stellar networking, fun atmosphere. A ‘who’s who’ of the sponsorship world. Leading the way in best practices of our exciting space.” Matt Gamewell, Learfield Sports

“A great opportunity to learn and discuss best practices in the industry, as well as a chance to network with your peers on a one-on-one basis.” Marc Sawyer, San Diego Bowl Game Association

Rich Networking Opportunities

Unite with 1,200 of the industry’s most connected practitioners from around the globe

Special Interest Groups let you network before, during and after the conference

Mix and mingle with newfound colleagues and friends at the evening receptions

Set up meetings and stay in touch through the private attendee-only online dashboard

“IEG provides insights and key learnings to help me be a better resource to my corporate partners, breathe new life into old campaigns, and secure new partnerships that are impactful and relevant.” Jennifer Dew, Wounded Warrior Project

“This is my favorite conference of the year. I love the opportunity to hear big brands talk about their strategy and marketing tactics. It’s a great opportunity to learn from the best of the best in the industry.” Dawn Alcorn, PetSmart Charities

Showcase Your Company at the Most Respected Event in Sponsorship


The conference is the single-best opportunity for properties to showcase their unique assets to new sponsors and for agencies and industry suppliers to demonstrate their capabilities to new partners.