Leading the way in sponsorship consulting, valuation, measurement and strategy
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IEG Consulting Clients

For more than 30 years, IEG has been at the forefront of the sponsorship industry helping thousands of organizations maximize their sponsorship efforts. Clients include:

Corporations

Adidas
 American Express
 AT&T
 Audi
Avis
 Bank of the West
 Blue Cross
 BP Fuel
Canon
 Cemex
 Chase
 Cisco Systems
Corona
 Credit Suisse
 Dr Pepper Snapple Group
 EDS
Fidelity
 GM
 Grupo Bimbo
 Grupo Modelo
Hersheys
 Honda
 HSBC
 ING
JVC
 Kodak
 Kraft
 Master Card
Mercedes Benz
 Nestle Waters
 New Balance
 Nissan
Pfizer
 Proctor & Gamble
 Prudential
 Quaker
QuikTrip
 SAB
 Samsung
 Shell
Standard Life
 Staples
 Subaru
 Subway
TD Bank
 TJ Maxx
 Verizon
 Volkswagen

Agencies

Edelman
 Fahlgren
 GM R*Works
 Hill & Knowlton
IMG
 Jack Morton Worldwide
 JWT
 mediaedge:cia
Mindshare
 Octagon
 Porter Novelli
 PRISM
Ryan Partnership
 Team One
 Wasserman
 Wunderman

Arts & Entertainment Properties

Alvin Ailey American Dance Theater
 AT&T Performing Arts Center
 Calgary Stampede
 Chicago Symphony Orchestra
Cirque Du Soleil
 Essence Music Festival
 Florida State Fair
 Grand Ole Opry
Miami Book Fair International
 Miami International Film Festival
 Milwaukees Summerfest
 New York State Fair
New Zealand Symphony Orchestra
 San Francisco Museum of Art
 Singapore Film Festival
 The Kennedy Center

Associations

American Association of Homes and Services for the Aging
 American Bar Association
 ASAE
 Association of Christian Schools Int'l
Association of School Business Officials
 Consumer Electronics Association
 International Society of Automation
 International Society of Technology in Education
National Assn. for Music Education
National Federation of Independent Businesses
 National Restaurant Association
 PCMA

Attractions

Canadian Museum of Civilization
 Minnesota Historical Society
 Museum of Science
 National Aquarium, Baltimore
Rijks Museum
 Rockefeller Center
 Royal Ontario Museum
 Science Museum of Minnesota
Shedd Aquarium
 Tutankhamun Exhibit
 Universal Studios Theme Parks
 WWII Museum

Causes

American Cancer Society
 American Diabetes Association
 American Heart Association
 Boy Scouts of America
Cal Farley’s
 Children Miracle Network
 Children’s Cancer Research Fund
 Children’s Health Fund
City of Hope
 Komen for the Cure
 Make A Wish
 March of Dimes
Muscular Dystrophy Association
 National Geographic
 Salvation Army
Special Olympics
UNICEF
 United Way
 USO
 WWF

Malls & Developments

Atlantic City Tropicana
 GGP
 Harrah's Entertainment, Inc
 Intrawest
Kerzner International Resorts, Inc
 Liverpool
 O2
 Resorts World of Sentosa
Simon Property Group
 The Mall
 The Mills
 Westfield

Medical & Healthcare

American Academy of Physicians Assistants
 American Dental Association
 American Dietetics Association
 American Society for Aesthetic Plastic Surgery
Children's Hospital Los Angeles
Children's Medical Center Dallas
 Emergency Nurses Association
 Florida Hospital
Health East
 National Athletic Trainers Association
 Oncology Nursing Association
 St Jude Hospital

Municipalities

CCTB (Chicago)
 City of Apache Junction
 Greater Houston CVB
 LA Inc
McCormick Place
 Meet Minneapolis
 Tourism Vancouver
 Village of Romeoville

Sports

Allstate Sugarbowl
 Anaheim Angels
 Boston Red Sox
 Chicago Bears
Chicago Yacht Club
 Dallas Cowboys
 Davis Cup
 Detroit Pistons
FIFA
 Fuel TV
 Houston Texans
 IAAF
Indy Racing League
 LPGA
 Magners League
 Major League Soccer
Miami Heat
 Minnesota Twins
 NCAA
 NFL
NHRA
 NTRA
 San Francisco 49ers
 Toronto Maple Leafs

We Can Help

IEG Consulting provides cutting-edge solutions for brands and properties. Contact us today to discuss your sponsorship challenges.

Contact IEG

See How We Help

Science Museum of Minnesota
Sponsorship Consulting

See how we helped the Science Museum of Minnesota discover $21 million in new sponsorship revenue. Read >

American Heart Assn.
Sponsorship Consulting

See how we helped the AHA’s Pharmaceutical Round Table increase revenue by re-designing packages to provide value to PRT members. Read >

View all client results

Sponsorship Intelligence

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
 

Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships Read Now >

A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance Read Now >

Growing Up: The Evolution of Association Sponsorships Growing Up: The Evolution of Association Sponsorships Read Now >

Invest, Don’t Buy: A Smarter Way to Sponsor Invest, Don’t Buy: A Smarter Way to Sponsor Read Now >

Latest Thinking

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