Case Studies

For more than 30 years, IEG has guided brands and properties in optimizing their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. If you are involved in sponsorship, whether as sponsor or property, you can’t afford to make another sponsorship move without us. See how our Consulting team can help you.

Secure Multimillion Dollar Deals

San Francisco 49ers

Negotiating with Confidence

Carnegie Hall

Aligning Sponsorships with Objectives

Diageo

Converting Donors Into Sponsors

Walker Art Center

Identify Marketable Assets

Grand Ole Opry

Justify Rights Fee Increase

Minnesota Twins

Determine Fair Market Value

Wasserman Media Group

Capture Incremental Revenue

AT&T Performing Arts Center

Critical, Deal-Making Intelligence

NFL

Understanding Marketing Value

Byron Nelson Championship

Measure Sponsorship Performance

Grupo Modelo – Corona

Optimizing Digital Assets

AOPA

Grow Sponsorship Revenue

Homes for Our Troops

Secure Top-Tier Partnerships

Kiwanis International

Convert Sponsors to Year-Round Partners

Calgary Stampede

Increase Sponsorship Revenue

FIFA World Cup

Focusing on Priorities

RodeoHouston

Determine Sponsorship Value

Bellin Health Systems

Attract Sponsors from New Categories

Essence Music Festival

Sponsorship Revenue Growth

Canine Companions