Case Studies

For more than 30 years, IEG has guided brands and properties in optimizing their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. If you are involved in sponsorship, whether as sponsor or property, you can’t afford to make another sponsorship move without us. See how our Consulting team can help you.

Justify Rights Fee Increase

Minnesota Twins

Critical, Deal-Making Intelligence

NFL

Secure Top-Tier Partnerships

Kiwanis International

Negotiating with Confidence

Carnegie Hall

Secure Multimillion Dollar Deals

San Francisco 49ers

Understanding Marketing Value

Byron Nelson Championship

Converting Donors Into Sponsors

Walker Art Center

Grow Sponsorship Revenue

Homes for Our Troops

Convert Sponsors to Year-Round Partners

Calgary Stampede

Focusing on Priorities

RodeoHouston

Sponsorship Revenue Growth

Canine Companions

Determine Fair Market Value

Wasserman Media Group

Optimizing Digital Assets

AOPA

Increase Sponsorship Revenue

FIFA World Cup

Capture Incremental Revenue

AT&T Performing Arts Center