For more than 30 years, IEG has guided brands and properties in optimizing their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. If you are involved in sponsorship, whether as sponsor or property, you can’t afford to make another sponsorship move without us. See how our Consulting team can help you.
See how we helped AirTran create a sponsorship valuation that would fly with its partners.Read
See how we helped Burton Snowboards and Motorola get max air from their sponsorship deal.Read
See how we helped Cox Communications evaluate and maximize its sponsorship return.Read
See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities.Read
See how we helped Grupo Modelo, the brewer of Corona, tap into the true value of its sponsorship portfolio.Read
See how we helped ING align its sponsorship portfolio and activation programs to maximize ROI.Read
See how we helped JPMorgan Chase score a great sponsorship deal with the Rugby World Cup tournament.Read
See how we helped electronics giant JVC optimize its sponsorship investment to deliver better return.Read
See how we helped Subway take a fresh look at a sports venue naming opportunity.Read
Verizon Wireless came to IEG with a variety of challenges, including the fact that its existing regional sponsorship deals needed to be realigned to reach new target market segments.Read
See how we helped Ford Canada rev up its negotiations with sports properties.Read
See how our advice on Nestle Waters flowed into new benefits from its sponsorships.Read
See how we helped The Self Storage Association unlock extensive sponsorship opportunities.Read
See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights.Read
See how we helped the Calgary Stampede optimize its approach to sponsorship and tap into its true potential.Read
See how we helped Carnegie Hall negotiate sponsorship fees with confidence during the economic downturn and beyond.Read
See how we helped Essence Music Festival increase sponsorship revenue by adding more value to sponsorship packages.Read
See how we helped the Houston Livestock Show and Rodeo determine the true worth of its sponsorship packages and elevate its sponsorship offering.Read
See how we helped the French Quarter Festival “laissez le bon temps rouler.”Read
See how we helped the Grand Ole Opry transition from a radio ad buy to an eight-figure sponsorship powerhouse integrating live events, broadcast rights, licensing and promotions.Read
See how we helped the Orange County Fair juice up its cash sponsorship revenues by 150%.Read
See how we helped Walker Art Center generate new unrestricted revenue by converting donors into sponsors.Read
See how we helped Museum of Science Boston revitalize its approach to corporate partners with new offerings.Read
See how we helped the Science Museum of Minnesota discover $21 million in new sponsorship revenue.Read
See how we helped Chicago’s prestigious Shedd Aquarium better manage its approach to marketing-driven corporate relationships and get on track to double its sponsorship revenue.Read
See how we helped The National World War II Museum secure revenue through new positioning.Read
See how we helped the ACHE increase revenue by offering year-round opportunities for corporate partners, capping the maximum number of partners and shifting from two year-round partnership levels to one.Read
See how we helped ASAE & The Center for Association Leadership increase revenue by engaging in fewer, bigger corporate relationships.Read
See how we helped the Aircraft Owner and Pilots Association identify an overlooked, yet very valuable and saleable asset. IEG’s counsel ultimately helped AOPA to secure two top-tier sponsors and engage several additional potential partners.Read
See how we helped the PCMA align its sponsorship program with the needs of corporate partners, streamline internal resources and realize an astounding increase in partner revenue.Read
See how we helped the AHA’s Pharmaceutical Round Table increase revenue by re-designing packages to provide value to PRT members.Read
See how we helped Children’s Health Fund grow revenue from several sources including event, cause marketing and strategic philanthropy partnerships.Read
See how we helped Make-A-Wish sell its first ever seven-figure presenting sponsorship deal...and make thousands more wishes come true.Read
See how we helped Special Olympics run with new sponsorship opportunities.Read
See how we helped Pebble Beach turn its fabled reputation into sponsorship green.Read
See how we helped the ADA centralize sponsorship sales and replace à la carte benefits with highly valuable packages.Read
See how we helped the ENA increase sponsorship revenue by bundling its assets and seeking year-round partners.Read
See how we helped the California Interscholastic Federation introduce a new sponsorship program that met the needs of the organization and its regional entities, as well as sponsors.Read
See how we scored a $140 million increase in sponsorship fees for FIFA World Cup.Read
See how we helped Kalitta Motorsports race to an attractive sponsorship deal.Read
See how we helped the Minnesota Twins to forge a successful naming-rights sales strategy for the team’s new stadium.Read
See how we helped the NFL score extra points with sponsors at home and around the world.Read
See how we expanded the scope of the Orange Bowl Committee’s sponsorship potential by demonstrating the value of its non-game events and assets, as well as packaging benefits for maximum revenue generation.Read
See how we helped the San Francisco 49ers secure multimillion-dollar Founding Partner deals for their new stadium.Read
Learn how IEG Consulting helped the Byron Nelson Championship look beyond media impressions to determine the true worth of its title sponsorship. We captured and quantified the tournament’s desirable intangible elements, in addition to tangible benefits.Read
See how we provided USA Rugby with tools to help them demonstrate their value to a sponsor that needed third-party documentation and recommendations to ensure that the partnership was meeting the sponsor’s stated objectives.Read
IEG Consulting provides cutting-edge solutions for brands and properties. Contact us today to discuss your sponsorship challenges.
IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships Read Now >
A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance Read Now >
Growing Up: The Evolution of Association Sponsorships Read Now >
Invest, Don’t Buy: A Smarter Way to Sponsor Read Now >
Jim Andrews In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next >
Jim Andrews As Cities Turn Away Mega Events, What Will Sponsors Do? >
Jim Andrews Keep Your Eye On Online Gaming As Potential Blockbuster Sponsor Category >
Read More Blog Posts
IEGSR Best practices: Selling new events http://t.co/IrIzimRIiD #sponsorship May 20, 2013 3:26 PM · reply · retweet · favorite
LesaUkman_IEG Heineken, #sponsor of #UEFA Champions League, comes up with another winner. Must see, http://t.co/2Dd1mKxm97 via @itvfootball May 20, 2013 12:39 PM · reply · retweet · favorite
LesaUkman_IEG RT @wnd: Brands can and must use their scale & reach to change the world. #CocaCola #workthatmatters http://t.co/Ue2T0xBFCT May 20, 2013 8:25 AM · reply · retweet · favorite
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