For more than 30 years, IEG has guided brands and properties in optimizing their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations. If you are involved in sponsorship, whether as sponsor or property, you can’t afford to make another sponsorship move without us. See how our Consulting team can help you.
We have expanded our consulting services to include digital content/distribution, data and fan engagement. Find out more by visiting www.espglobal.com.
IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
What Sponsors Want and Where their Dollars Will Go in 2016
Business Technology: A Sponsorship Category Update
Top Sponsors Report
Supermarkets: A Sponsorship Category Update
Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015
Read More Sponsorship Strategy Papers
John Kristick, ESP PropertiesSoccer’s Holiday Wish List: Real Reform and Engaged Sponsors >
Lesa UkmanUnorthodox Sponsorship: The Vatican and World’s Fairs >
Diane KnoepkeCultural Institution Partnerships: Do Labels Matter? >
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