IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Why Don’t More Big-time Sponsors Offer Big-time Perks To Customers?
Among the many sponsorship announcements I receive, one from a couple of weeks ago stood out. It was from the NBA Charlotte Bobcats, touting the fact that subscribers to Time Warner Cable in North Carolina and South Carolina would have an exclusive four-day opportunity to purchase playoff tickets before they went on sale to the general public.
In case you have forgotten (or never knew), the Bobcats play in Time Warner Cable Arena.
Filed under: pro sports, sports, naming rights