Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Latest Thinking from IEG

IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.

Learn more about IEG > Work with IEG >

Sponsorship Blogs

Jim Andrews Apr 21

Why Don’t More Big-time Sponsors Offer Big-time Perks To Customers?

Among the many sponsorship announcements I receive, one from a couple of weeks ago stood out. It was from the NBA Charlotte Bobcats, touting the fact that subscribers to Time Warner Cable in North Carolina and South Carolina would have an exclusive four-day opportunity to purchase playoff tickets before they went on sale to the general public.

In case you have forgotten (or never knew), the Bobcats play in Time Warner Cable Arena.

Share |

More >

Filed under: pro sports, sports, naming rights

 
Tags
activation agency ambush marketing arts assets associations automotive backlash beer beverage bowl games branded content branded entertainment Canada cause marketing college sports contracts destination/tourism digital media endorsements entertainment evaluation events fashion festivals financial services government/municipal green guidelines hospitals and healthcare how to get sponsorship IEG IEG 2010 IEG conference in-kind international legislation local London 2012 malls/developments marathon media sponsorship medical societies motorsports museums/zoos/aquariums music naming rights NASCAR negotiating new media nonprofit non-traditional categories olympics packaging pro sports product placement prospecting research restaurant retail selling servicing social media soft drink spending sponsored content sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy sponsorship valuation sports strategic philanthropy taxation telecommunications theme parks trends valuation venues what is sponsorship

Experience IEG

Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.

More

IEG Bloggers

Read what’s on the minds of IEG’s sponsorship experts relating to the latest industry news and trends.


Comments, views and opinions expressed by employees of IEG are those of the individual contributors and do not necessarily represent the views of IEG, LLC or its management.


About IEG
Advisory & Measurement
Information & Resources
Community
Latest Thinking

© 2013 IEG, LLC. All Rights Reserved

Terms Of Use | Privacy Policy | Sitemap