Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:


Sponsorship Blog

Posts Tagged “Nonprofit”
 

Jim Andrews Nov 6

Smart Sponsorship; Questionable Activation

Received a press release yesterday from Pheasants Forever, a nonprofit conservation and hunting-oriented organization, announcing that Miller High Life will again be the official beer of the group, extending a longtime relationship. MillerCoors will overlay the sponsorship with an on- and off-premise promotion that raises funds for PF. The Miller High Life Rooster Promotion allows adult consumers to purchase paper roosters for either $1 or $5, with “net funds raised” going to local PF chapters to fund wildlife habitat projects. more

backlash beer beverage cause marketing nonprofit activation

 
 
 

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.