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Sponsorship Blog

Posts Tagged “Olympics”
 

Lesa Ukman Jul 25

Sponsorship Success Depends on Activation

Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things. more

international London 2012 olympics activation

 
 
Lesa Ukman Jul 29

P&G Example Shows Activation Leads To Bigger and Better Deals

Procter & Gamble's success at the Vancouver Olympic Games—which prompted its new TOP deal with the IOC—was a result of great activation of its USOC sponsorship.  more

international olympics activation

 
 
Lesa Ukman May 20

How Sponsorship Aided The Launch Of New Pampers Brand

At yesterday’s ANA Brand Innovation Conference: Igniting a Brand Movement presented by The New York Times, Jodi Allen, vice president, North America baby care for The Procter & Gamble Co., told attendees that Pampers’ mini online soap opera, A Parent Is Born, grew out of the insight that everyone talks about when a baby is born, but rarely mentions the fact that with each birth of a baby, two parents are born.  more

digital media olympics pro sports social media activation

 
 
William Chipps Mar 9

Insights from J. Johan Jervoe, McDonald’s Corp.

In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.  more

digital media IEG conference new media olympics sports activation