IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
The Seven Essential Functions of Successful Event Apps
My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:
Filed under: events, festivals, international, new media, social media, digital media
Great App Ideas for Festivals, Live Events and Their Sponsors
It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.
Filed under: events, festivals, international, new media, social media, telecommunications, digital media
Orange You Glad It’s Glastonbury Sponsorship Time? (And A Personal Note)
My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship.
Filed under: entertainment, fashion, festivals, green, telecommunications, activation