See how IEG's Valuation Services help:
Sponsors want to enter into partnerships without overpaying. Properties want to secure corporate partners without leaving money on the table. This natural order of things leaves many properties and sponsors worlds apart in their perceptions of a deal’s actual value. Thus they require a credible and objective resource to take an unfiltered look at an offer, what it is worth, and how to bring them back together.
IEG Valuation Service, the industry's leading authority on sponsorship valuation, was launched in 1998. IEG's street-tested methodology, endorsed by 200 leading global brands, has since been applied to nearly 2,000 sponsorship opportunities, both large and small in every major category including sports, arts and entertainment properties; promotions; festivals; causes; professional associations; and consumer shows.
IEG’s Valuation methodology, based on 25 years of tracking the sponsorship industry, employs cost/benefit comparisons, cutting-edge industry trends and scientific calculations to determine the most accurate, fully realized value of a sponsorship opportunity. We measure both the tangible and intangible elements of a property to identify the marketing value it delivers, including the real value of the emotional resonance and audience loyalty that a sponsorship cultivates.
As an independent authority backed by unparalleled industry experience, the IEG Valuation Service team is uniquely qualified to serve the sponsorship valuation needs of sponsors and properties.
IEG Valuation Service gives you:
- The whole picture. Anyone can add up impressions. But only the IEG Valuation Service can put a price on things like relevance, exclusivity, access and more. We provide a complete view of any sponsorship opportunity by not only valuing the tangible benefits like signage and hospitality, but also the intangible elements like image association, promotional rights and networking opportunities.
- Third-party objectivity. We don’t represent properties, sponsors or media of any sort.
- Clear, detailed support. The IEG Valuation Statement walks you through every element of a sponsorship or promotional package, noting the value in detail.
IEG Valuation Service Can Tell You the Worth Of:
- Sponsorships
- Promotions
- Naming Rights
- Cause Marketing
- Branded Entertainment (product placement, entitlement of broadcast programming, sponsored content)
Whether a sponsor, property or agency, you can’t afford to go to the negotiating table without the most widely-accepted sponsorship valuation in the industry.