Sponsorship Valuation
IEG Valuation Service is the most trusted authority on the value of partnerships. Launched in 1998, IEG's methodology is endorsed by 200 leading global brands and has been used to determine the true worth of nearly 2,000 partnership opportunities, ranging across:
- Sponsorships
- Promotions
- Naming Rights
- Cause Marketing Programs
- Branded Entertainment
Brands and properties turn to IEG Valuation Service to understand the worth of quantifiable, tangible elements of sponsorships such as media and customer entertainment. They also rely on IEG to determine the value of less easily tallied—but ultimately more important—intangible elements, including the emotional resonance and audience loyalty that partnerships cultivate.
IEG is the only credible, independent partnership valuation authority, backed by decades of data, a proven and proprietary statistical formula, and a track record of thousands of successful negotiations in which neither party overpaid nor left money on the table.
IEG Valuation Service clients come from every corner of the partnership spectrum, including:
- Global and local companies
- Properties in every major sector, including sports, arts and entertainment
- Television networks and program producers, as well as other media
- Nonprofits, charities and trade associations
Work with IEG > Valuation information for Sponsors > Valuation information for Properties >
Client Results
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Properties
See how we helped the French Quarter Festival “laissez le bon temps rouler”… Read
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Properties
See how we provided USA Rugby with tools to help them demonstrate their value to a sponsor that needed third-party documentation and recommendations to ensure that the partnership was meeting the sponsor’s stated objectives... Read
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Agencies
See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights… Read
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Sponsors
See how we helped AirTran create a sponsorship valuation that would fly with its partners... Read
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View all client results