Sochi Sponsor Profile

USOC Sponsor — United Airlines
Official Airline

USOC Sponsor - United Airlines

United is taking greater advantage of its longtime USOC sponsorship for 2014, adding TV ads and social media programs to its activation.

TV Ad Support

United’s 60-second Athletes Aboard spot broke during the Games’ opening ceremonies.

Welcome aboard, Team USA

Digital/Social Leveraging   microsite facebook twitter

United offered social media followers a sneak peek at the Athlete’s Aboard spot two days before it aired by having its sponsored Olympians tweet and post links to the commercial via their personal social media channels, including Twitter, Facebook and Instagram. Athletes have also posted links to exclusive behind-the-scenes videos of the commercial shoot – which the airline filmed in a United hangar in Los Angeles on board a Boeing 777 aircraft – and provide followers with updates via the hashtag #AthletesAboard.

The airline’s United Hub website serves as a feed for athlete social postings and other United Olympic content.

United also has purchased digital advertising to promote its Team USA-related content on the New York Times website, Yahoo Screen and BuzzFeed.

United also has encouraged athletes to tweet their thanks to the airline using the #TeamUSAfriendly hashtag.

Proud to fly Team USA

Athlete Partnerships

United-sponsored Olympians include: Gracie Gold (figure skating), Shani Davis (speed skating), Sarah Hendrickson (ski jumping), Erin Hamlin (luge), Ralph Green (Paralympic Alpine skiing), Dallas Roberts (bobsled), Allison Jones, Paralympic Alpine skiing), Steve Langton (bobsled), Nick Cunningham (bobsled),Travis Jayner (speed skating), Curt Tomasevicz (bobsled) and Melanie Schwartz (Paralympic Alpine skiing).


The 2014 Team USA advertising campaign also includes print, digital and outdoor advertising, as well as airport signage in United's eight continental U.S. hubs.

United participated in the USOC's Road to Sochi Tour. Through Facebook and at tour stops, fans were encouraged to stop by the United tent to play a trivia game and enter United's Team USA Trivia Sweepstakes for a chance to win a trip to cheer on Team USA Sochi.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Procter & Gamble

USOC Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Liberty Mutual
Ralph Lauren
TD Ameritrade
The J.M. Smucker Co.
United Airlines

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