Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727


Sponsorship Consulting

IEG works with clients to develop fresh, practical strategies to solve their marketing relationship challenges.

Properties look to us to develop revenue-generating strategies to package, price and sell assets to the right set of corporate partners. Brands come to us for bulletproof strategies and strategic evaluation of the rights and opportunities they need to reach their marketing objectives.

We Help Properties Increase Sponsorship Revenue

Your rights and assets—whether tied to events, digital and social platforms, and/or venues—can generate more revenue while delivering more value to your audiences. We work with you to create the packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective brand partners. Our team applies our proven methodologies to develop a strategy that is responsive to each client’s distinct priorities, plans and culture.

Learn More >

We Help Brands Improve Sponsorship Strategy

Whether it’s accurately measuring the return on your investment, creating a sound activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, rigor and fresh thinking that only we bring to the table.

Learn More >


Latest Thinking

Cultural Institution Partnerships: Do Labels Matter?
Diane Knoepke Nov 12

Cultural Institution Partnerships: Do Labels Matter?

Are we focusing on the labels and definitions separating corporate donor/philanthropic relationships from corporate sponsor/marketing relationships at the expense of what really matters? more

If You Build It, Will They Really Come? The Stadium Conundrum
Sam Yardley, Two Circles, A Part of ESP Properties Nov 5

If You Build It, Will They Really Come? The Stadium Conundrum

The stadium is the lifeblood of sport—it’s where the magic happens. Rarely a month goes by without new stadium plans being drawn up. The prospect of having an NFL team (or two) back in Los Angeles has kept architects busy at their drawing boards. One L.A. candidate—the City of Champions project in Inglewood—is due to break ground next month. The total cost? Nearly $2 billion. more


Read more blog posts

Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.