IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges.
Sponsors come to us for bulletproof strategies and strategic evaluation, while properties look to us for revenue-generating sales plans and organizational management recommendations.
We Help Sponsors Improve Sponsorship Strategy
Whether it’s accurately measuring the return on your investment, having the optimal activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table.
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We Help Properties Increase Sponsorship Revenue
Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors. IEG Consulting’s tools and guidance have helped many clients generate six- and seven-figure revenue increases.
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IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.