Sponsorship Consulting

IEG works with clients to develop fresh, practical strategies to solve their marketing relationship challenges.

Properties look to us to develop revenue-generating strategies to package, price and sell assets to the right set of corporate partners. Brands come to us for bulletproof strategies and strategic evaluation of the rights and opportunities they need to reach their marketing objectives.

We Help Properties Increase Sponsorship Revenue

Your rights and assets—whether tied to events, digital and social platforms, and/or venues—can generate more revenue while delivering more value to your audiences. We work with you to create the packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective brand partners. Our team applies our proven methodologies to develop a strategy that is responsive to each client’s distinct priorities, plans and culture.

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We Help Brands Improve Sponsorship Strategy

Whether it’s accurately measuring the return on your investment, creating a sound activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, rigor and fresh thinking that only we bring to the table.

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Latest Thinking

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 
Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 

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Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
 

Crafting Cause Partnerships with Meaning

Corporate Behavior & Values ≥ Money Learn more