Leading the way in sponsorship consulting, valuation, measurement and strategy
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Sponsorship Consulting

Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges.

Sponsors come to us for bulletproof strategies and strategic evaluation, while properties look to us for revenue-generating sales plans and organizational management recommendations.

We Help Sponsors Improve Sponsorship Strategy

Whether it’s accurately measuring the return on your investment, having the optimal activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table.

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We Help Properties Increase Sponsorship Revenue

Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors. IEG Consulting’s tools and guidance have helped many clients generate six- and seven-figure revenue increases.

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Latest Thinking

After Sochi: What Other Properties Can Learn from the Olympic Games
Julie Minnick Mar 14

After Sochi: What Other Properties Can Learn from the Olympic Games

The Olympics and sponsorship are synonymous. Every two years we get to see the heavy hitters of the brand world showcase their Olympic sponsorships and deliver some great marketing campaigns, e.g., P&G’s Thank You Moms Campaign. But is there any relevance in that activity for smaller properties? more

 
Olympic Sponsor Results Reveal Big Research Gaps
Kristen Pelachyk Mar 5

Olympic Sponsor Results Reveal Big Research Gaps

As agencies and consultancies across the globe (IEG included) continue the important process of analyzing data to determine if their activation strategies were a success and quantify their Olympic sponsor clients’ returns on investment, reports have hit the media regarding “who won” in Sochi. more

 

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Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.