Leading the way in sponsorship consulting, valuation, measurement and strategy
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Sponsorship Consulting

Sponsorship Consulting

IEG works with properties and brands to develop fresh, practical strategies to solve their marketing relationship challenges.

Properties look to us to develop revenue-generating strategies to package, price and sell assets to the right set of corporate partners. Brands come to us for bulletproof strategies and strategic evaluation of the rights and opportunities they need to reach their marketing objectives.

We Help Properties Increase Sponsorship Revenue

Your rights and assets—whether tied to events, digital and social platforms, and/or venues—can generate more revenue while delivering more value to your audiences. We work with you to create the packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective brand partners. Our team applies our proven methodologies to develop a strategy that is responsive to each client’s distinct priorities, plans and culture.

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We Help Brands Improve Sponsorship Strategy

Whether it’s accurately measuring the return on your investment, creating a sound activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, rigor and fresh thinking that only IEG brings to the table.

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Latest Thinking

The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

 

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Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.