IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof strategies and strategic evaluation, while properties look to us for revenue-generating sales plans and organizational management recommendations.
We Help Sponsors Improve Sponsorship Strategy
Whether it’s accurately measuring the return on your investment, having the optimal activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table
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We Help Properties Increase Sponsorship Revenue
Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors. IEG Consulting’s tools and guidance have helped many clients generate six- and seven-figure revenue increases.
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Danny O'Leary Jun 14
How A Picture Can Be Worth $100,000 For Sponsors Or Properties
I’m fortunate in my work at IEG to work alongside sports properties and sponsors from all corners of the globe. It’s amazing what’s out there to be explored in the world of sports beyond the borders of the U.S. The cultural, economic, political, business and social characteristics of sports in other countries are a learning experience and what makes me hungry to wake up and go to work every day. more
Lesa Ukman May 31
Selling More Sponsorship
Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more
IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.