Leading the way in sponsorship consulting, valuation, measurement and strategy
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Sponsorship Consulting

Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges.

Sponsors come to us for bulletproof strategies and strategic evaluation, while properties look to us for revenue-generating sales plans and organizational management recommendations.

We Help Sponsors Improve Sponsorship Strategy

Whether it’s accurately measuring the return on your investment, having the optimal activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table.

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We Help Properties Increase Sponsorship Revenue

Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors. IEG Consulting’s tools and guidance have helped many clients generate six- and seven-figure revenue increases.

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Latest Thinking

Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

 

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Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.