Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2016 priorities for rightsholders and brands.
IEG’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.
Already a Sponsorship.com user? Click here to login.
Password (6 character minimum, uppercase, lowercase and number required):
Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.
Jim AndrewsAnticipating Rio 2016: Out of the Rut or More of the Same from Sponsors? >
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP PropertiesData, Digital and Disruption: Reflections on IEG 2016 >
Sam Yardley, Two Circles, A Part of ESP PropertiesGame Changer: The Growing Role Of Data In Sponsorship >
Read More Blog Posts
Follow IEG on Twitter
© 2016 IEG, LLC. All Rights Reserved
IEG 2017: March 26-29, Chicago More info