Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2016 priorities for rightsholders and brands.
IEG’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.
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Jim AndrewsSolving Brand Partnership Challenges by Turning to Frenemies >
Jim AndrewsAnticipating Rio 2016: Out of the Rut or More of the Same from Sponsors? >
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP PropertiesData, Digital and Disruption: Reflections on IEG 2016 >
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