Telecom: A Sponsorship Category Update

Telecom: A Sponsorship Category Update

Businesses that used to be known as “phone companies” have expanded far beyond their roots. While still providing the all-important services that connect mobile and other devices, they also are distributors of content, competing with legacy media companies—and also are players in data, where they overlap with tech brands.

Living at the heart of how people communicate, these sponsors serve a unique role in building engagement between rightsholders and their audiences.

This report contains a summary of the latest trends and overviews of the portfolios and strategies of the big four U.S. telecommunications brands: AT&T, Verizon, Sprint and T-Mobile.


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