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Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

North American sponsorship spending will grow four percent this year, the second year in a row that growth has slowed.

Competing with digital and other media for marketers’ dollars, sponsorship opportunities must focus on new ways of delivering access to and engagement with audiences.

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners.

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