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Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2014

Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2014

North American sponsorship spending will grow 4.3 percent this year, a healthy increase, but slower growth than any of the past three years. IEG attributes this to marketers’ growing interest in (and spending on) digital, social and mobile media.

But as the report shows, the rise of digital marketing should provide a boost to sponsorship, as brands and properties recognize the power of partnerships to deliver relevant and sharable content.

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but also explores how cutting-edge rightsholders are embracing digital to offer better benefits and engagement to partners.

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