IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. This is a significant rise from 2011 when just 54 percent of associations saw year-over-year revenue growth.
The survey also examines how associations approach sponsorship—from the number of staff and departments who work with corporate partners to the benefits offered.
Already a Sponsorship.com user? Click here to login.
Password (6 character minimum, uppercase, lowercase and number required):
Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.
Jim AndrewsNo More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers >
Gareth Brown, Consultant, Two Circles, A Part of ESP PropertiesThe Three Factors To A Successful Direct-To-Consumer Streaming Business >
Jim AndrewsSolving Brand Partnership Challenges by Turning to Frenemies >
Read More Blog Posts
Follow IEG on Twitter
© 2017 IEG, LLC. All Rights Reserved
A Must Read for Anyone in the Sponsorship Industry. More info