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Sponsorship Decision-makers Study Highlights What Sponsors Want

Sponsorship Decision-makers Study Highlights What Sponsors Want

The 14th annual IEG/Performance Research Sponsorship Decision-makers Survey yields actionable insight into what corporate marketers expect from their sports, entertainment, cause, event and association partnerships.

The 2014 results reveal an interest in more tangible benefits beyond those that offer visibility, an increasing reliance on marketing agencies to help execute sponsorships, and improvements into measuring the impact of partnership programs.

 

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