Auto Manufacturers: A Sponsorship Category Update

Auto Manufacturers: A Sponsorship Category Update

As one of the most active categories in sponsorship, automakers are vitally important partners for rightsholders of all types.

Our latest special report explores sponsorship activity, spending, trends and activation elements in the auto category, including how the top ten spenders—from GM at $266 million to Honda at $36 million—are partnering with rightsholders to accomplish multiple objectives such as reaching new audiences and gaining consideration.

Gain critical insights into the hot buttons and activation priorities for this influential category.

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