Auto Manufacturers: A Sponsorship Category Update

Auto Manufacturers: A Sponsorship Category Update

As one of the most active categories in sponsorship, automakers are vitally important partners for rightsholders of all types.

Our latest special report explores sponsorship activity, spending, trends and activation elements in the auto category, including how the top ten spenders—from GM at $266 million to Honda at $36 million—are partnering with rightsholders to accomplish multiple objectives such as reaching new audiences and gaining consideration.

Gain critical insights into the hot buttons and activation priorities for this influential category.

Log in or register to download “Auto Manufacturers: A Sponsorship Category Update”

Already a user? Click here to login.

User Information



Set Password

Password (6 character minimum, uppercase, lowercase and number required):


Terms and Conditions


Additional Information (optional)

34th Annual Sponsorship Conference

IEG 2017 | March 26-29 | Chicago Find out more