Is Cause Marketing Dead?

(im)Proving CauseAlthough reports of the death of cause marketing are exaggerated, real threats exist to traditional cause marketing.

In its “(im)Proving Cause” strategy paper, IEG explores an innovative and thoughtful approach to meeting those threats; one that is working for nonprofits and their corporate partners. Specifically, the paper addresses:

  • Why transactional cause campaigns rarely solve long-term business or social problems
  • How brand marketers are building cause marketing strategies without partnering with nonprofits
  • How to build thriving partnerships based on understanding how a nonprofit delivers its programming and how a company communicates and delivers its products or services.



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