Is Cause Marketing Dead?

(im)Proving CauseAlthough reports of the death of cause marketing are exaggerated, real threats exist to traditional cause marketing.

In its “(im)Proving Cause” strategy paper, IEG explores an innovative and thoughtful approach to meeting those threats; one that is working for nonprofits and their corporate partners. Specifically, the paper addresses:

  • Why transactional cause campaigns rarely solve long-term business or social problems
  • How brand marketers are building cause marketing strategies without partnering with nonprofits
  • How to build thriving partnerships based on understanding how a nonprofit delivers its programming and how a company communicates and delivers its products or services.

 

 

Log in or register to download “(im)Proving Cause”

Already a Sponsorship.com user? Click here to login.

User Information

   
 
 
 
 
 
 
 

 

Set Password

Password (6 character minimum, uppercase, lowercase and number required):

  
 

Terms and Conditions

  

Additional Information (optional)

What to Expect at ESP/IEG 2018

Big ideas from last year's keynotes to give you an idea what to expect at the conference. Watch now