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Associations Stories

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

In Depth

IEG Survey Results: The State Of Association Sponsorship

IEG Survey Results: The State Of Association Sponsorship

Spending, servicing and packaging trends among associations and professional membership organizations

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Associations

Association Spending To Total $572 Million In 2013

Association Spending To Total $572 Million In 2013

Spending on associations and professional membership organizations to grow 4 percent, trailing the 5.5 percent increase in the overall sponsorship industry

Selling

Best Practices: Selling Association Sponsorship

Best Practices: Selling  Association Sponsorship

Sellers share tips and tactics on getting new programs off the ground and taking existing programs to the next level

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

Sponsor Profile

Will New Coke Structure Yield New Sponsorship Spending?

Will New Coke Structure Yield New Sponsorship Spending?

New sales and operations group—Coca-Cola Refreshments—signs first partnership

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

Servicing

Association Introduces Digital Development For Servicing Corporate Partners

Association Introduces Digital Development For Servicing Corporate Partners

Int’l Society of Automation develops one-stop dashboard to help sponsors manage their partnerships

Cause Marketing

Signs Point To Higher Scrutiny of Nonprofit Sponsorships By IRS

Signs Point To Higher Scrutiny of Nonprofit Sponsorships By IRS

Taxing body asking more questions about sponsorship activity

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