With the NCAA men’s basketball championship hours away, IEG SR looks at sponsorship activity in the college sports space. Three key trends: national marketing platforms, digital assets and increased spending
University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience
Looped in joins PayPal, Serve and other mobile payment platforms using sponsorship to engage tech-savvy young adults
Secondary ticket seller signs first naming rights deal; extends reach through AEG and Paciolan ticketing platforms; and places more focus on professional soccer
Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning
Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works
National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending
Record label partners with Madison Square Garden to build visibility for artists and drive music sales
Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion
Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers
Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season
Sponsorship Trends To Watch In 2018
How Learfield Is Finding Success With Data-Driven Fan Engagement
How Sponsors Plan To Activate The 2017-2018 NBA Season
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season
Two Issues Sponsors and Properties Should Be Thinking and Talking About
Ecommerce Giants Making Their Mark
Changing The Live Sports Broadcast
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HOKA ONE ONE And IRONMAN Extend Partnership Across North America And Europe
Weatherman Named Official Umbrella of the LPGA
Roush Fenway Racing Announces Renewal of No. 17 Partners Through 2021
Immortals Launches Landmark Partnership With Mountain Dew
Nation’s Escape Triathlon Continues Partnership With Gryphon Technologies As Presenting Sponsor Of The Military Challenge
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