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Inside the Evolving World Of College Sports Sponsorship

Inside the Evolving World Of College Sports Sponsorship

With the NCAA men’s basketball championship hours away, IEG SR looks at sponsorship activity in the college sports space. Three key trends: national marketing platforms, digital assets and increased spending

Packaging

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience

Sponsor Profile

Looped in Expands College Push; Mulls Additional Deals

Looped in Expands College Push; Mulls Additional Deals

Looped in joins PayPal, Serve and other mobile payment platforms using sponsorship to engage tech-savvy young adults

Strategy

Inside StubHub’s Evolving Sponsorship Strategy

Inside StubHub’s Evolving Sponsorship Strategy

Secondary ticket seller signs first naming rights deal; extends reach through AEG and Paciolan ticketing platforms; and places more focus on professional soccer

Sponsor Profile

Lifting The Hood: Inside Infiniti’s College Basketball Program

Lifting The Hood: Inside Infiniti’s College Basketball Program

Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning

Sponsor Profile

A Good Investment: Incapital Invests In Sports

A Good Investment: Incapital Invests In Sports

Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Seeking Deals

Wind-up Records Winds Up New Sponsorship Push

Wind-up Records Winds Up New Sponsorship Push

Record label partners with Madison Square Garden to build visibility for artists and drive music sales

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

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