Established and upstart brands sign new deals with film festivals, endurance sports and other types of events
With the NCAA men’s basketball championship hours away, IEG SR looks at sponsorship activity in the college sports space. Three key trends: national marketing platforms, digital assets and increased spending
University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience
Looped in joins PayPal, Serve and other mobile payment platforms using sponsorship to engage tech-savvy young adults
Secondary ticket seller signs first naming rights deal; extends reach through AEG and Paciolan ticketing platforms; and places more focus on professional soccer
Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning
Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works
National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending
Record label partners with Madison Square Garden to build visibility for artists and drive music sales
Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion
Sponsorship Trends To Watch In 2018
Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
The Most Active Categories Sponsoring The NFL
Signs Point To Healthy Sponsorship Spending In 2018