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College Sports Stories

College Sports

The Most Active Categories And Companies Sponsoring College Athletics

The Most Active Categories And Companies Sponsoring College Athletics

IEG SR breaks down the most active players in the college sports space

Strategy

Enterprise Shares College Sports Assets To Promote Car Share Service

Enterprise Shares College Sports Assets To Promote Car Share Service

Car rental giant leverages new and existing sponsorships to promote Enterprise CarShare to students and others in the college milieu

Sponsor Profile

BNY Mellon Banks On Expanded Sponsorship Portfolio

BNY Mellon Banks On Expanded Sponsorship Portfolio

Paul Nobile, director of marketing for BNY Mellon Investment Management, explains the thinking behind the company’s expanded partnership with the Head of The Charles Regatta and new tie to the NFL San Francisco 49ers

Sponsor Profile

Inside Regions’ College Sports Strategy

Inside Regions’ College Sports Strategy

Paul Hodges, vice president, sponsorship development, discusses the thinking behind the regional bank’s college athletic program and new partnership with the College Football Hall of Fame

Sponsor Profile

The Parking Spot Expands Sponsorship Portfolio

The Parking Spot Expands Sponsorship Portfolio

Near-airport parking company partners with MLB New York Yankees and the University of Pennsylvania, expanding its portfolio to 29 properties

Pro Sports

Properties Get Social With On-Site Social Media Centers

Properties Get Social With On-Site Social Media Centers

Rightsholders use on-site social media hubs to engage fans, access new inventory and help sponsors activate

Sponsor Profile

Inside JetBlue’s Sponsorship Strategy

Inside JetBlue’s Sponsorship Strategy

Rick Pineda, senior analyst of national sponsorships, discusses the low-fare carrier’s evolving strategy

Strategy

Inside Mondelez’s New Sponsorship Strategy

Inside Mondelez’s New Sponsorship Strategy

Snack food maker hones strategy following breakup with Kraft; partnership with One Direction highlights new direction

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

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