Retail Stories

Retail

Supermarkets Go Shopping For New Sponsorships

Supermarkets Go Shopping For New Sponsorships

Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers

Retail

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

After years of conversations, hardware chain partners with pro golf tour to gain business from tournaments and other small businesses

Retail

Slurpee Turns Up the Sponsorship Volume

Slurpee Turns Up the Sponsorship Volume

7-Eleven partners with six music festivals to drive Slurpee sales and promote 7Rewards loyalty program

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Retail

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

Retailer adjusts sponsorship portfolio to engage evolving customer base and promote four priority product segments: style, wellness, kids and babies

Cause Marketing

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Department store chain launches first in-store promotion with BGCA to support philanthropic mission

Adding Value

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

Pittsburgh Penguins Score Hat Trick With PensPoints Loyalty Program

NHL team generates $400,000 in incremental revenue by positioning loyalty program as a sponsor activation platform

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Results

Fry’s Sees Success From Phoenix Mercury Promotion

Fry’s Sees Success From Phoenix Mercury Promotion

Supermarket chain doubles ticket redemptions after increasing internal and external promotional support

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

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