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Restaurant Stories

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Pro Sports

The Most Active Companies Sponsoring Major League Soccer

The Most Active Companies Sponsoring Major League Soccer

Chipotle is the most active non-endemic sponsor of MLS, while food is the most active category

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

Activation

Drive Time: Sonic Partners With The PBR

Drive Time: Sonic Partners With The PBR

Restaurant chain to activate sponsorship with traffic-driving promotions in ten markets

Who Does What

Who Does What: The Fastest Growing U.S. Restaurant Chains

Who Does What: The Fastest Growing U.S. Restaurant Chains

Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales

Sponsor Profile

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

Australian-themed restaurant chain steps up to the plate in using sponsorship to drive incremental sales and guest counts

Sponsor Profile

Morton’s Steakhouse Grows Appetite For Sponsorship

Morton’s Steakhouse Grows Appetite For Sponsorship

Restaurant chain uses new PGA Tour partnership to create compelling events for key customers

One-on-One

McDonald’s Shares Its Three Ingredients For Sponsorship

McDonald’s Shares Its Three Ingredients For Sponsorship

Q&A with QSR giant’s director of global alliances John Lewicki

Category Update

What’s On The Menu For Quick-service Restaurant Sponsorships

What’s On The Menu For Quick-service Restaurant Sponsorships

Fast-food chains compete across traditional segments, use partnerships to push specialties

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