Financial Services Stories

Strategy

American Express Canada To Recharge Sponsorship Portfolio

American Express Canada To Recharge Sponsorship Portfolio

Credit card issuer places more focus on partnerships that offer value-added experiences

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

One-one-one

A Peek Under The Curtain: Principal Financial Group And The Big Ten

A Peek Under The Curtain: Principal Financial Group And The Big Ten

Assistant director of sponsorships Chris Riedel King discusses the thinking behind The Principal’s new college sports platform

Strategy

Bank Of The West Takes Sponsorship Westward

Bank Of The West Takes Sponsorship Westward

Financial services company uses sponsorship to support Go West brand advertising campaign

Selling

Creative Selling: Sales Seasonality

Creative Selling: Sales Seasonality

Properties leverage sales seasons to uncover new prospects

One-on-one

State Farm Takes Music To A Better State

State Farm Takes Music To A Better State

Insurance giant uses music to build consideration among the next generation of insurance buyers

Activation

Zurich Takes Old-School Approach To Activation

Zurich Takes Old-School Approach To Activation

Insurance giant uses Zurich Classic of New Orleans PGA Tour stop to promote 100-year anniversary in the U.S. market

Seeking Deals

Insurance Office of America To Expand Sponsorship Portfolio

Insurance Office of America To Expand Sponsorship Portfolio

Insurance broker increases activity to build its brand and gain a point of differentiation from larger competitors

Sponsor Profile

Allstate Launches New Sponsorship Push

Allstate Launches New Sponsorship Push

Insurer inks first product-specific deal in more than a decade; expands college sports program

Motorsports

IZOD IndyCar Series Discovers New Sponsors  

IZOD IndyCar Series Discovers New Sponsors  

Open-wheel racing series signs Discover as its first partner in the credit card category; inks new deals with other companies 

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