Financial Services Stories

Sponsor Profile

How CIBC Is Using Sponsorship To Demonstrate Brand Values

How CIBC Is Using Sponsorship To Demonstrate Brand Values

Canadian bank leverages Pan Am/Parapan Am Games to support “Banking that fits your life” tagline

Activation

Chase Expands Customer Perks At Madison Square Garden

Chase Expands Customer Perks At Madison Square Garden

Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games

Museums

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Banks are by far the most active category sponsoring museums, with Bank of America the most active sponsor

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Who Does What

Who Does What: Life Insurance

Who Does What: Life Insurance

Sponsorship activity among the top ten companies in the life insurance category

Strategy

Esurance Moves Into The Big Leagues With Major League Baseball

Esurance Moves Into The Big Leagues With Major League Baseball

Direct-to-consumer insurer partners with pro sports league to expand reach and help modernize the baseball experience

Activation

Discover Doubles Down On NHL Activation In The Wake Of Orange Bowl Departure

Discover Doubles Down On NHL Activation In The Wake Of Orange Bowl Departure

Credit card company places more focus on unique experiences, such as the opportunity to work with an equipment manager at the NHL All-Star Skills Competition

Activation

MasterCard Brings Contactless Payment To The PGA Tour

MasterCard Brings Contactless Payment To The PGA Tour

Payment processor to debut Apple Pay at the Waste Management Phoenix Open, with additional tournaments to follow

One-on-one

Inside Visa’s Evolving Sponsorship Strategy

Inside Visa’s Evolving Sponsorship Strategy

Payment giant doubles down on client-specific deals and partnerships that promote specific products and services

Strategy

How JPMorgan Chase Is Banking On Sponsorship

How JPMorgan Chase Is Banking On Sponsorship

Banking giant doubles down on sponsorship to create brand envy and promote Apple Pay mobile payment service

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