Automotive Stories

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Automotive

Breaking It Down: Auto Spending By Property Type

Breaking It Down: Auto Spending By Property Type

IEG Research reveals the biggest spenders across sports, arts, causes, festivals and entertainment

Digital Content

Inside The Deal: Ford and Live Nation

Inside The Deal: Ford and Live Nation

Ford and Live Nation executives discuss the Fiesta Movement and Rider Challenge online reality show at IEG 2014

Strategy

Hello Again: How Lincoln Is Using Art And Design To Reach A New Generation of Car Buyers

Hello Again: How Lincoln Is Using Art And Design To Reach A New Generation of Car Buyers

Lincoln uses thought leadership, art and design to reintroduce storied brand to forward-thinking luxury car buyers

Automotive

Hyundai Sees Success From College Sports Platform

Hyundai Sees Success From College Sports Platform

South Korean automaker boosts brand perception and purchase consideration as a result of college sports platform

Sponsor Profile

A Peek Under The Hood: Inside Dodge’s Sponsorship Strategy

A Peek Under The Hood: Inside Dodge’s Sponsorship Strategy

Dodge uses Motley Crue, Red Bull Signature Series and Fast & Furious movie franchise to support power, passion and performance positioning

Strategy

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

Automaker taps fashion, design and culinary events to enhance brand relevancy among women and other cultural tastemakers

Strategy

Volkswagen Reengineers Sponsorship Strategy

Volkswagen Reengineers Sponsorship Strategy

German automaker doubles down on soccer as global marketing platform while U.S. unit re-ups cycling and drops marathons

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Sponsor Profile

The Parking Spot Expands Sponsorship Portfolio

The Parking Spot Expands Sponsorship Portfolio

Near-airport parking company partners with MLB New York Yankees and the University of Pennsylvania, expanding its portfolio to 29 properties

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