Adding Value Stories

Packaging

U.S. Ski and Snowboard Gets Revenue Moving Back Uphill

U.S. Ski and Snowboard Gets Revenue Moving Back Uphill

Chief marketing and revenue officer Andrew Judelson outlines program for reversing sponsorship decline

One-on-one

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Sundance Finds Success Offering Next-gen Sponsorship Benefits

Turnkey activation area and social media partnerships highlight package enhancements

Selling

Celtics Find Success Selling Cause, Not Sports, Platforms

Celtics Find Success Selling Cause, Not Sports, Platforms

Sponsorship packages that tie partners into community programs, not basketball, score two new deals for Boston’s NBA team

Selling

Leveling The Playing Field: How Smaller Properties Can Compete For Sponsorship Revenue

Leveling The Playing Field: How Smaller Properties Can Compete For Sponsorship Revenue

Advice on securing corporate partnerships for properties that don’t have the reach and image of top-tier rightsholders

Emerging Category

There’s A Sponsor For That: App Developers Strike Partnerships

There’s A Sponsor For That: App Developers Strike Partnerships

Some developers of wireless applications want to be more than just vendors to properties; they seek in-kind deals in exchange for sponsorship benefits

Selling

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Marketing campaign broadens appeal by switching focus from single event to running lifestyle

One-on-One

Professional Bull Riders Charge Ahead With New Sponsorship Initiatives

Professional Bull Riders Charge Ahead With New Sponsorship Initiatives

Q&A with property’s chief partnership & sales officer Kevin Camper

Servicing

Association Introduces Digital Development For Servicing Corporate Partners

Association Introduces Digital Development For Servicing Corporate Partners

Int’l Society of Automation develops one-stop dashboard to help sponsors manage their partnerships

Adding Value

Inaugural B2B Program Yields Positive Returns for NBA Team And Sponsors

Inaugural B2B Program Yields Positive Returns for NBA Team And Sponsors

New Jersey Nets corporate partners able to turn cosponsors into customers through Nets Chamber of Commerce program

Adding Value

More Sponsors Interested In Property-led B2B Networking Groups

More Sponsors Interested In Property-led B2B Networking Groups

NASCAR expands six-year-old program as other properties adopt similar initiatives to help partners build sales

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