Adding Value Stories

Servicing

Arizona Diamondbacks Revamp Sponsor Summit

Arizona Diamondbacks Revamp Sponsor Summit

MLB team rolls out awards show thematic to boost attendance and encourage sponsor activation

Adding Value

Sponsor Cue: Sundance Adds Seven New Partners

Sponsor Cue: Sundance Adds Seven New Partners

Film fest sees success by being flexible when working with sponsors and providing added-value benefits

Adding Value

Critical Thinking: What Properties Need To Do Better In The New Year

Critical Thinking: What Properties Need To Do Better In The New Year

Sponsorship pros from Boyd Gaming, Clif Bar, KeyCorp and Horizon Blue Cross Blue Shield share what they would like to see properties deliver in 2012

Adding Value

Looking For An Easy Way To Add Value? Consider Twitter

Looking For An Easy Way To Add Value? Consider Twitter

NFL Chicago Bears, Minnesota Vikings and other pro sports teams use dedicated Twitter feeds to tout sponsor promotions

Strategy

Next-Gen Media Partnerships: Online Content Distributors

Next-Gen Media Partnerships: Online Content Distributors

YouTube aligns with sports teams and other types of rightsholders to enhance advertising packages

Servicing

Best Practices: Post-Event Fulfillment Reports

Best Practices: Post-Event Fulfillment Reports

How to create compelling post-event recap reports

In Depth

Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

Strategy

Exclusive: Bowl Games Prep National Sponsorship Platform

Exclusive: Bowl Games Prep National Sponsorship Platform

Football Bowl Assn. looks to aggregate 35 bowl games to create post-season college football program

Packaging

Columbus Zoo Posts 300 Percent Increase In Sponsorship Revenue

Columbus Zoo Posts 300 Percent Increase In Sponsorship Revenue

New packaging strategy provides template for zoos and aquariums

In Depth

Why Exclusivity Isn’t What It Used To Be

Why Exclusivity Isn’t What It Used To Be

Refusal to pay premium prices and focus on differentiation rather than exclusive rights reduce the importance of the longtime standard benefit

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