Adding Value Stories

Selling

Film Fests Team Up To Offer Multiple Events With One Buy

Film Fests Team Up To Offer Multiple Events With One Buy

Property alliances seek to benefit both sponsors and small rightsholders; considerations for entering an alliance

Strategy

Unilever Looks To Boost Knorr Brand With Festival Sponsorship

Unilever Looks To Boost Knorr Brand With Festival Sponsorship

Opportunity to work with important retail account is key to deal

Selling

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Concentration on combining live, broadcast and digital platforms pays off for Maryland Public Television

Servicing

Sponsors Spell Out What Properties Can Do To Help Them Measure

Sponsors Spell Out What Properties Can Do To Help Them Measure

Meaningful audience research and commitment to delivering value are most worthwhile

Activation

Lighting The Fire: Getting Sponsors To Activate

Lighting The Fire: Getting Sponsors To Activate

Eight ideas on how to prompt leveraging activity from reluctant partners

Servicing

Why Properties Should Host Sponsor Summits

Why Properties Should Host Sponsor Summits

Advice from sponsors and experienced rightsholders on how to plan and execute summits that deliver value

In Depth

Ten Ways Properties Can Add Value To Their Sponsorship Offers

Ten Ways Properties Can Add Value To Their Sponsorship Offers

Adding value to sponsorship packages can make the difference between a sale and a “no”; 10 tips on how to make a better offer

Adding Value

Contrarian Approach Helps Team Reach New Revenue Heights

Contrarian Approach Helps Team Reach New Revenue Heights

New packaging strategy assists minor league baseball team in dramatically increasing sponsorship revenue

Adding Value

No Sophomore Slump: Festival Doubles Sponsorship Revenue In Year Two

No Sophomore Slump: Festival Doubles Sponsorship Revenue In Year Two

Music festival doubles sponsorship revenue in second year by offering themed areas, recycling program and in-kind opportunities

Adding Value

Season-long, Tailored Packages Are Just The Ticket For Baltimore Theater

Baltimore’s CenterStage boosts revenue by tying benefits to sponsors’ objectives and creating longer-term relationships

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