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Category Update Stories

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

Category Update

Category Update: Laundry Detergent

Category Update: Laundry Detergent

Tide, All and others expand use of sponsorship to promote product attributes and gain platforms for retail promotions

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Category Update

Mobile Payment Providers Expand Sponsorship Portfolios

Mobile Payment Providers Expand Sponsorship Portfolios

PayPal, Square, Isis and others sign new deals to build their brands, educate consumers and build relations with merchants amid a double-digit increase in digital transactions

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

Category Update

Hot Dog! Red Hot Makers Heat Up Sponsorship

Hot Dog! Red Hot Makers Heat Up Sponsorship

Kayem Foods, Hoffmann and others expand portfolios with state fairs, motorsports teams and nearly everything in between

Category Update

The Return Of The Pharma Category

The Return Of The Pharma Category

Drug makers sign new deals and expand existing programs to educate consumers about health issues

Who Does What

Candy Makers Unwrap New Sponsorships 

Candy Makers Unwrap New Sponsorships 

Mars, Inc., Jelly Belly Candy Co. and others expand portfolios to engage consumers and build relations with the trade  

Category Update

A Day In The Sun: New Deals In The Sun Care Category 

A Day In The Sun: New Deals In The Sun Care Category 

New product launches and brand extensions drive new deals on behalf of established and upstart players

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