Category Update Stories

Category Update

A Category To Watch: Luxury Timepieces

A Category To Watch: Luxury Timepieces

Tissot, Breguet, Graham and others expand portfolios to promote brand attributes and tout product functionality

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

Strategy

Western Union Gets Better With Sponsorship

Western Union Gets Better With Sponsorship

Vice president of global brand Marc Audrit discusses the thinking behind Western Union’s presenting sponsorship of the UEFA Europa League

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

Category Update

Category Update: Laundry Detergent

Category Update: Laundry Detergent

Tide, All and others expand use of sponsorship to promote product attributes and gain platforms for retail promotions

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Category Update

Mobile Payment Providers Expand Sponsorship Portfolios

Mobile Payment Providers Expand Sponsorship Portfolios

PayPal, Square, Isis and others sign new deals to build their brands, educate consumers and build relations with merchants amid a double-digit increase in digital transactions

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

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